"First thing every morning, I come in and read my FirstRain email report, and it's a fantastic time saver. Everything I need to see about our products, our competition, and our customers is right there."
- Kevin Bailey, Senior Director, Global Market Analytics and Strategies, Symantec
"FirstRain provides JVC with very specific, highly targeted information about our customers, competitors and markets, on a daily basis. The competitive industry information available from Firstrain typically cannot be acquired using conventional search or intelligence tools. In daily use, we find the information concise, intuitive and easy to navigate. All of the research information that we require daily is available in one place."
- Lon Mass, VP Sales and Marketing, JVC Professional Video Products Division
"FirstRain is our main source of daily news on our products, therapeutic areas and competitors. It is widely used within our company and we are very happy."
- Deputy Director, Pharmaceutical Biotech Company
Understand Your Customers and Competition, Spot Trends Across Your Industry
product marketing, competitive intelligence or M&A, you need to understand the trends across your industry and
to track the dynamics impacting your customers and competitors. But you can't spend all day searching the web
for this information, and traditional marketing databases (such as Factiva) quickly become outdated and take too
much time to use.
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Get and Provide Customized Market Intelligence
It's your job to keep your sales field and executive team current on market status and trends. Whether you're preparing for a meeting or formulating a competitive response, FirstRain delivers up-to-the-minute information quickly so that you can see the patterns and trends emerging across your industry, for your business and for your competitors.
It's easy to stay ahead of your market
With FirstRain you can track and analyze thousands of topics relating to your company or industry and see the critical changes unfold in your market.
You get in-depth intelligence on your company, your competitors, and your industry, filtered from the full breadth of industry sources, including blogs - even if your company or competitor isn't mentioned explicitly. A keyword search of the web or static database just can't give you that. It's easy, deep, fast, and relevant to your business.
You and your marketing team can stay ahead using FirstRain in five, powerful ways:
- Up-to-the-minute automated smart reports - configured by us or by you for you and your internal customers - daily or throughout the day - in email or RSS.
- Company briefs so you can rapidly prepare your team, executives and your sales teams for customer meetings and prospect calls.
- Interactive research - on demand search and analytics to quickly understand what's hot and what's changing around a topic, a company, or an industry.
- Automated web service feeds into your intranet - accurate, relevant and interesting company, competitor, and industry real-time updates for internal teams of sales, marketing, or any employee - through an API or embedded widget.
- Embedded within your CRM system providing live updates into campaign planning and lead generation.
FirstRain is easy to configure, so you can track:
- The hot topics and trends impacting your market and your customers
- Your competitors and their management team changes
- Your major customers and prospects
- Your industry and the changing relationships between key players
- Your company, in total or by business line
- Your products and the market trends impacting them
And if you want help with configuration and customization we'll be there to help you.
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