Financial Services Professionals Gain A Competitive Edge With FirstRain Portfolio Manager Edition

New on-demand intelligence software gives portfolio managers a complete, focused view of the qualitative performance of their investments

Foster City, Calif., January 18, 2006 - FirstRain, the provider of on-demand intelligence to support business decisions, today introduced FirstRain® Portfolio Manager Edition, a new, on-demand intelligence service specifically designed to meet the intelligence and workflow needs of financial services professionals, such as portfolio managers and equity analysts.

With FirstRain Portfolio Manager Edition, these financial professionals gain a competitive edge through access to a dynamic, searchable repository of intelligence gathered from thousands of sources on the open and hidden web relevant to each client's needs. This continuously updated, customized repository gives portfolio managers a complete, focused view of the complex environment surrounding their investments, including management, products, competition, industry trends, litigation and more.

"Portfolio managers have easy access to the quantitative fundamentals for their investments. But, until now, they haven't had access to an automated solution for qualitative fundamentals—the qualitative indicators of an investment's performance," said Penny Herscher, CEO of FirstRain. "FirstRain enables these financial services professionals to derive qualitative fundamentals for their investments without costly secondary research."

"FirstRain gives financial services professionals the ability to monitor what is happening with markets, competitors, products and key executives in an automated fashion," said Marc Strohlein, VP and lead analyst of Outsell. "FirstRain offers the opportunity to integrate premium content with information from the web including blogs and RSS feeds—a rapidly growing and increasingly important source of information."

FirstRain Portfolio Manager Edition searches include hard-to-find sources such as sector-specific sources, premium subscription sites, influential blogs and local and international news. FirstRain then synthesizes and presents intelligence to each client according to their own investment thesis, providing a unique view of the qualitative performance of their investments. This synthesized intelligence is delivered according to clients' preferences, through email alerts and digests, and through access to an on-demand intelligence portal.

In a separate announcement today, FirstRain and registered investment advisor Williams, Jones & Associates, Inc., revealed that Williams, Jones' portfolio managers use FirstRain for on-demand intelligence on their investments. See "Williams, Jones Gets a Competitive Edge from FirstRain On-Demand Intelligence."

About FirstRain

FirstRain provides custom-configured, on-demand intelligence services to professionals in the financial-services, pharmaceutical, and high-tech industries. This highly relevant and timely intelligence from across the open and hidden web-including hard-to-find sources such as sector-specific sources, premium subscription sites, influential blogs and local and international news-enables FirstRain clients to make better business decisions more quickly, using fewer resources. FirstRain is a privately held company headquartered in Foster City, Calif., with additional offices in New York, NY, and Gurgaon and Mumbai, India. Contact FirstRain at


Izumi Barker
FirstRain, Inc.

Evonne Lum
Ogilvy Public Relations

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