Penny Herscher, CEO Of On-Demand Intelligence Provider FirstRain, To Present At The Society Of Competitive Intelligence Professionals' 2006 International Annual Conference & Exhibition

Foster City, Calif., April 24, 2006 - Penny Herscher, Chief Executive Officer of FirstRain, will present to over 800 competitive intelligence practitioners at the Society of Competitive Intelligence Professionals' International Annual Conference & Exhibition, April 26-29, 2006 in Orlando, Florida.

Ms. Herscher will outline the type of intelligence needed by CEOs and CFOs of public companies, what information is often overlooked and what type of targeted, relevant information helps make a strategic and successful decision. Attendees will also learn how to be a more valuable asset to the organization and gain insight into the CEO decision-making process.

What Does Your CEO Really Care About? (Session S29)

Thursday, April 27, 2006
11:00am - 12:00pm
Disney Coronado Springs Resort

About FirstRain

FirstRain provides custom-configured, on-demand intelligence services to professionals in the financial-services, pharmaceutical, and high-tech industries. This highly relevant and timely intelligence from across the open and hidden web-including hard-to-find sources such as sector-specific sources, premium subscription sites, influential blogs and local and international news-enables FirstRain clients to make better business decisions more quickly, using fewer resources. FirstRain is a privately held company headquartered in Foster City, Calif., with additional offices in New York, NY, and Gurgaon and Mumbai, India. Contact FirstRain at


Izumi Barker
FirstRain, Inc.

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