FirstRain Launches New Premium Research Service Delivering Ecosystem Coverage To Investment Community

Institutional Money Managers Gain Advantage from Targeted Information Across
Industries and Companies in S&P 500 and Russell 3000

Foster City, Calif., September 25, 2006 - FirstRain, a premium research service that provides targeted and relevant information to fuel clients' insights, today announced the latest version of its research service adding "ecosystem" coverage for companies in the S&P 500 and the Russell 3000. The comprehensive view provided by the FirstRain "ecosystem" approach enables leading investment managers to make better informed decisions with fewer resources.

Unlike typical information services, FirstRain uses patented search technology to deliver information from a broad pool of open, obscure and subscription web sources, then models the results into "ecosystems" for a sector or stock. An "ecosystem" delivers idea-generating information on a company's competitive landscape, supply chain, demand chain and other qualitative factors that an investment professional might miss during earlier searches.

"The amount of information online has exploded, and it can be increasingly difficult to locate relevant and credible information," said Penny Herscher, president and CEO of FirstRain. "FirstRain's service, search technology and ecosystem approach give clients access to critical information currently missing from their research."

Using this unique research methodology, the premium research service crawls over 12,000 authoritative information sources, including international media, blogs, industry-specific and regional publications, to provide each client with information customized to their investment portfolio and approach.

About FirstRain

FirstRain provides a powerful information advantage to investment professionals. Through the use of search-based applications, FirstRain uncovers information that its customers wouldn't see otherwise that helps them see their investments in market context. Clients receive information tailored to their particular investment strategy and view of the market. As a result, FirstRain enables clients to ask better questions, generate ideas and identify trends to make better investment decisions faster. FirstRain is a privately held company headquartered in Foster City, Calif., with additional offices in New York, NY, and Gurgaon and Mumbai, India. Contact FirstRain at


Izumi Barker
FirstRain, Inc.

Evonne Lum
Ogilvy Public Relations

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