Foster City, Calif., January 28, 2008 - FirstRain®, the leading provider of search-driven research, today announced the release of the FirstRain Management Monitor—the first in a new generation of qualitative analytics packages—which includes three initial reports: On the Record Report™, No Comment Report™ and Management Turnover Report™.
FirstRain Management Monitor focuses on management transparency and turnover™critical issues when assessing the strategy and execution of a company. This new class of web-based analytics distills massive volumes of dispersed information into concise data points and trends that matter to investment professionals and corporate executives.
"Having an edge on insights into management is fundamental to generating superior returns," said Peter Madej, research analyst at Sustainable Growth Advisers, LP. "The FirstRain Management Monitor allows me to track emergent signals for what is or is not being said, as well as in hiring, attrition and reorganization. It finds me incremental data points which I can pursue and question company management about."
All management comments and refusals to comment are delivered to the user organized by the industry topics and companies at issue, making the information directly applicable to immediate decision making. Additionally, analysts can use the FirstRain research database for historical trend analysis and backtesting.
"FirstRain Management Monitor changes the rules of research with a new class of analytics: Qualitative Analytics," said Penny Herscher, president and CEO of FirstRain. "Just as over the last 20 years the field of quantitative analytics has grown into a multi-billion dollar industry, we are now seeing the genesis of systems designed to derive analytics from the vast pools of qualitative information on the web."
FirstRain Management Monitor is the first commercially available qualitative analytics package designed for institutional investors and corporate executives. The web has become the top resource for research but has, until now, been difficult for the professional user to mine systematically. This is because of the difficulty of modeling business concepts through keyword search, the chaotic volume and distribution of information, the inefficiency of existing tools for collecting and extracting information, and the high incidence of repetition. By applying state-of-the-art search, extraction and pattern detection technology to the web, FirstRain makes it possible to generate adaptive models of business concepts and trend critical information which was previously too widely dispersed or obscure to find.
To learn more about the field of search-driven research and qualitative analytics go to www.firstrain.com where FirstRain has published three white papers on 1) using the web for equity research, 2) strategies for validating data from web sources, and 3) qualitative analytics.
FirstRain changes the rules of research by applying state-of-the-art search, extraction and pattern detection technology to the web. As the leader in search-driven research, FirstRain products provide institutional investors and corporate executives with a powerful information advantage by uncovering information that they would not otherwise see. FirstRain is a privately held company with more than 150 employees, headquartered in Foster City, Calif., with additional offices in New York, NY and Gurgaon, India. Contact FirstRain at www.firstrain.com.
Ogilvy Public Relations