FirstRain President And CEO, Penny Herscher, To Speak At
2008 Independents' Day Conference

FirstRain Joins the Investorside Research Association and Participates in the Fourth Annual
Independent Research Conference.

Foster City, Calif., April 7, 2008 - FirstRain®, president and CEO, Penny Herscher, is a featured panelist at Independent's Day, New York, the fourth annual Independent Research Conference on April 7, 2008. She has been invited to share FirstRain's insights in the session titled "Data Mining." In addition, FirstRain has joined the Investorside Research Association membership.

Significant changes in the financial services business environment have affected investment research, accelerating the growth in independent and alternative research. This industry conference provides a forum where institutional investors, trading firms, research and technology providers and other industry professionals can discuss leading issues driving the research and buy-side industries.

"I am delighted to participate in the Independents' Day Conference," said Penny Herscher, president and CEO of FirstRain. "In this changing landscape, a solid research strategy is vitally important to create advantage. Premier conferences such as this are critical to understanding the challenges and opportunities that are shaping the industry."

FirstRain, the leading provider of search-driven research, applies state-of-the-art search, extraction and pattern detection technology to the web to generate company models, business topics and trends critical to the investment professionals. As buy-side firms continue to look for a competitive edge, search-driven research is fast becoming a "must have" tool for differentiated content.

The Investorside Research Association is a non-profit trade organization of investment research providers that do not engage in investment banking, company consulting or research-for-hire. Members constitute the world's leading investment research firms covering the entire spectrum of research methodologies, markets, and instruments.

"Investorside was founded to increase the confidence in the US capital markets system by promoting conflict-free research. As that need has grown, so has the independent research industry to include not only traditional research services but also primary research services, data providers, technology tools and a myriad of other services that help investors make better decisions," said Stanton Green, chairman of Investorside.

"FirstRain exemplifies that growth of our industry as they are a firm on the cutting edge with technology tools for investment professionals."

Current speakers represent a variety of investment management, research industry and professional organizations, including the Reuters Insight, FactSet, Integrity Research Associates, Hudson Street, Citisoft, Inc., BNY ConvergEX Group, LLC, and the SEC Division of Trading and Markets.

Further insight and commentary about the 2008 Independents' Day Conference, Investorside Research Association and alternative research can be found on Penny Herscher's blog, Market Mine, at

About FirstRain

FirstRain changes the rules of research by applying state-of-the art search, extraction and pattern technology to the web. As the leader in search-driven research, FirstRain products provide institutional investors and corporate executives with a powerful information advantage by uncovering information that they would not otherwise see. FirstRain is a privately held company headquartered in Foster City, Calif., with additional offices in New York, NY, and Gurgaon, India. Contact FirstRain at

About Investorside

The Investorside Research Association is a non-profit trade association of investment research providers that do not engage in investment banking, company consulting or research-for-hire. Our members constitute the leading investment research firms in the world, providing research that works purely for investors.


Izumi Barker
FirstRain, Inc.

Evonne Lum
Ogilvy Public Relations

< Back To Press Releases

Back to Top