San Mateo, California, April 19, 2011 - FirstRain, the innovative Business Monitoring Engine™ used by business professionals to track the critical developments impacting their business, today announced that Ryan Warren has joined the company as Vice President of Marketing. Warren will be responsible for all marketing activities, including positioning, pricing, communications, PR, and lead generation.
“I am delighted that Ryan has joined the FirstRain team,” said Penny Herscher, CEO of FirstRain. “Recruiting an executive with Ryan's experience, history of success, and track record of innovative thinking in B2B information solutions is another critical step on our exciting growth path.”
Previously, Warren led product management at Dow Jones & Co. for the global Factiva information research product line. In his prior 12 years at Dow Jones and Factiva, Warren held a variety of sales, marketing, product, and general management leadership roles.
“As soon as I saw how effective FirstRain's technology was at filtering out the noise of the general Web and delivering highly targeted business Web content to busy executives, I got really excited about the possibilities,” Warren said. “FirstRain is on the path to tremendous success, and I'm looking forward to applying my own experience to help us get to the next level.”
FirstRain is a Business Monitoring Engine™ that helps Marketing, Sales, and Finance professionals ensure they never miss critical developments impacting their industry, company and business. FirstRain's patented semantic categorization technology instantly cuts through the clutter of consumer Web content, delivering only highly relevant content from the business Web to individuals or whole enterprises. Partners include leading research platforms such as Capital IQ (a division of Standard & Poor's), Dun & Bradstreet, FactSet Research Systems, Fidelity.com, Mergent, Seeking Alpha, and SalesForce.com. FirstRain is a privately held company headquartered in San Mateo, California, with additional offices in New York, and Gurgaon, India. For more information, please visit www.firstrain.com.