San Mateo, California, June 7, 2011 - FirstRain, the innovative Business Monitoring Engine™ used by business professionals to track the critical developments impacting their business, today announced that Bird & Bird, a leading international commercial law firm, has selected FirstRain for use in its Library and Information Services team. FirstRain's unique and powerful semantic categorization technology filters out the noise of the general Web, providing firms targeted, global company, market and sales intelligence.
“We have integrated FirstRain into both our ad hoc research process and for ongoing updates to our fee earners”, said Cecilia Cheung, Head of Library at Bird & Bird. “In order to give Bird & Bird Fee Earners competitive advantage, FirstRain is used to provide up-to-date critical client and sector developments.”
The Bird & Bird library team already had access to some news sources before they brought in FirstRain. Adding FirstRain to their tool suite brought them the information advantage of targeted business monitoring, the capacity to build complex topic and region-based searches that access the breadth of the Business Web, and the ability to disseminate research results across their enterprise in a simple and easy, business-oriented workflow.
FirstRain is a Business Monitoring Engine™ that helps Marketing, Sales, Finance and Knowledge Management professionals ensure they never miss critical events impacting their industry, company and business. FirstRain's patented semantic categorization technology instantly cuts through the clutter of consumer Web content, delivering only highly relevant content from the business Web to individuals or whole enterprises. Partners include leading research platforms such as Capital IQ (a division of Standard & Poor's), FactSet Research Systems, Fidelity.com, Mergent, Seeking Alpha, and SalesForce.com. FirstRain is a privately held company headquartered in San Mateo, California, with additional offices in New York, and Gurgaon, India. For more information, please visit www.firstrain.com.