San Mateo, California, February 29, 2012 - FirstRain, an analytics software company that provides personalized, real-time customer intelligence to sales and marketing professionals, today announced the launch of the first Enterprise Customer Intelligence System. The system delivers targeted customer, prospect and industry intelligence directly into enterprise-deployed iPads, CRMs, collaboration portals, mobile devices and other enterprise workflow platforms.
“There is a massive shift in how companies are responding to today's competitive environment, reflected by an urgency to equip sales and marketing teams with better and more actionable intelligence about the events that will impact the growth and renewal of their key customers,” said Penny Herscher, FirstRain CEO. “As a result, we've witnessed a huge increase in both iPads and other mobility solutions to increase sales speed and flexibility and in social enterprise collaboration platforms to encourage more knowledge sharing.”
“The pace at which the iPad has been adopted as an enterprise tool has exceeded all expectations,” said Ned May, vice president and lead analyst at Outsell. “Deploying powerful yet easily accessible and instantly on computing platforms into the hands of a mobile workforce is an important step in modernizing today's businesses but these efforts will only be as valuable as the programs that are running on these tablets.”
The FirstRain Enterprise Customer Intelligence System is an extension of FirstRain's Business Monitoring Engine™, which features patented technology that uses advanced semantic analytics and a range of proprietary algorithms to find and deliver only business-related analysis and content that is then organized into the highly specific business lines and topics of their Business Web Graph™ and prioritized by significance. This new system enables enterprise executives and managers to:
“Businesses live and die on the breadth and depth of their customer knowledge,” said Herscher. “But harnessing that knowledge is only the first step. To have impact, the knowledge has to be at a user's fingertips, whether the user is working in the office, preparing for sales calls while working from home or waiting in the lobby at a customer site. Ultimately, the information must be able to shape and guide richer and deeper customer conversations.”
The FirstRain Enterprise Customer Intelligence System is available now to current and prospective FirstRain clients. For more information, please visit www.firstrain.com.
FirstRain is a pioneer and leader in Enterprise Customer Intelligence delivery. FirstRain's flexible solution provides Sales, Marketing and Finance professionals the industry's most relevant customer and industry information to increase revenue and strengthen relationships. The patented technology in FirstRain's Business Monitoring Engine™ instantly cuts through the clutter of consumer-Web content, delivering only highly relevant intelligence from the business Web. FirstRain integrates into the world's premiere social enterprise platforms, including Salesforce.com, Microsoft SharePoint, Jive, Yammer and Cisco Quad, and is incorporated into leading research platforms such as Standard & Poor's Capital IQ, FactSet Research Systems, Fidelity.com and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India. To read our blog, please visit http://www.firstrain.com/marketmine/.
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