Latest Company Intelligence

• Easy-Bake loses its bulb with 100-watt phase-out 
  The Town Talk  | Sep 15,'11
  Habro's newest version of their famous "Easy Bake Oven" has been given a top-to-bottom redesign, at the heart of which is a new heating element more like that of a traditional oven. / The Associated Press The original Hasbro Inc. Easy Bake Oven is an iconic toy with a four-decade history.
• Star Wars Operation: Wasn't C-3PO the One Who Always Needed Surgery? 
  technabob  | Sep 14,'11
  Do you think the Star Wars franchise will ever run out of product licensing ideas? I sure don't. The latest in a long, long line of official Star Wars merch is this version of the board game Operation, and the patient in need of medical help this time isn't that chubby naked dude with the light-up red nose – instead it's R2-D2. Yeah, I know that seems wrong, given the fact that C-3PO
• The Easy-Bake Oven loses its incandescent bulb 
  SmartPlanet  | Sep 14,'11
  Take this as a sign of government-mandated efficient lighting times. The Easy-Bake Oven , the child's toy that has been cranking out cookies and cakes for nearly 50 years, has lost its 100-watt incandescent light bulb. The latest design — the eleventh since 1963 — is called the Easy-Bake Ultimate Oven and features a new heating element similar to a traditional oven , the AP reported.
• CP ONLINE | 14/ 
  Brandon Sun  | Sep 14,'11
  PAWTUCKET, R.I. - This is not the Easy-Bake Oven you remember. The latest version of the famous toy oven first marketed in 1963 with a carrying handle and a fake stove top is now all curves and purple and snazzy graphics. And — perhaps most shocking of all — it comes with a new instruction: No light bulb necessary. Chalk it up as an unintended consequence of the U.S. government's
• Associated Press 
  The Washington Post  | Sep 14,'11
  PAWTUCKET, R.I. — The famous Easy-Bake Oven that's been cooking up tiny treats for nearly 50 years has gotten a modern-day makeover, without its signature light bulb. The federal government's move to phase out the incandescent bulb in the name of energy efficiency led to a redesign of the classic toy by Hasbro, which has long used the 100-watt bulb as the oven's heating source.
• 6 Hasbro toys named finalists for Hall of Fame 
  Turnto10  | Sep 13,'11
  Toys are chosen for induction based on several criteria, including "icon status," longevity and innovation.

• To See More On FirstRain, Request A Trial >