Latest Company Intelligence

• New Twist In “Natural” Lawsuit 
  FDA Law Blog  | Sep 8,'11
  On August 24, 2011, another class action suit regarding “natural” food labeling claims was filed in the Southern District of California. The defendants include Kashi Co. (“Kashi”) and its general manager, as well as Kashi's parent Kellogg Co. and its President (the complaint also threatens to sweep in numerous other defendants, potentially including certain suppliers). Plaintiffs, a
• Peer mentors, mental health care credited with helping to reduce black infant morality rate 
  The Grand Rapids Press   | Sep 7,'11
  Peer mentors, mental health care credited with helping to reduce black infant morality rate Published: Wednesday, September 07, 2011, 12:14 PM     Updated: Wednesday, September 07, 2011, 12:14 PM By Sue Thoms | The Grand Rapids Press The Grand Rapids Press Follow 0 Tweet Strong Beginnings receives grant from W.K. Kellogg Foundation Peggy VanderMeulen, director of Strong
• Kellogg's Will Launch Cross-Digital Data Portal 
  ClickZ Network  | Aug 29,'11
  Kellogg Company is building a global CRM web portal that appears to take a page from the social media-driven online centers created by Dell and Gatorade in the last year. The Battle Creek, MI-based CPG giant is working with Epsilon to build the system, which will include a preference engine where consumers will be able to opt into brand-specific mobile and email lists, as well as social
• Kellogg in legal tussle over toucan 
  United Press International  | Aug 23,'11
  BATTLE CREEK, Mich., Aug. 23 (UPI) -- U.S. food giant Kellogg Co. is in a trademark infringement fight over its Toucan Sam mascot, a non-profit group in California said. The Maya Archeology Initiative in San Ramon, Calif., said Kellogg has claimed the toucan in the non-profit group's logo is a trademark infringement, The Battle Creek (Mich.) Enquirer reported Tuesday. A Kellogg
• Lowe's to buy back up to $5 billion of its shares 
  WEAR ABC 3  | Aug 22,'11
  August 22, 2011 19:59 EDT Kellogg defends Toucan Sam against group's logo SAN FRANCISCO (AP) -- Kellogg Co. is asking a group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal.
• Business / Technology 
  The Seattle Times  | Aug 22,'11
  Kellogg Co. is asking a group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal. Kellogg Co. is asking a group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal.

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