Racepoint Global. Analytics Platform Smart Business Insights.
Integrate only relevant
social insights into an
A technology platform
that is customizable,
innovative and delivers
the right insights at the
Seamless upgrade to
social platform for IBM
Racepoint Global is an integrated marketing communications agency. They know the challenge of filtering out the social noise to get to the relevant discussions for their clients. General solutions aren’t good enough for Racepoint Global. They look at every problem from all angles and tailor the solution for their customer’s brand, audience and business goals. Racepoint Global partners with industry leaders to deliver these tailored solutions.
Racepoint Global provides a social platform tailored for IBM PartnerWorld®. A global technology leader, IBM requires the most advanced solutions from their suppliers. Together with Racepoint Global, they identified the need to integrate a new solution in the PartnerWorld platform for finding, filtering, and delivering only the most relevant business insights across critical trends such as cloud, mobile, security, big data & analytics and social business.
IBM recommended Racepoint Global look to FirstRain to solve the need for smart business insights that could be tailored to the existing platform used for IBM PartnerWorld. After an extensive evaluation of multiple suppliers, Racepoint Global agreed with IBM and selected FirstRain to provide Racepoint Global with customizable critical business insights that complement and enhance their platform for IBM. Leveraging FirstRain’s dynamic algorithms and ranking methodologies, Racepoint Global can opitimize the value and uniqueness of content to IBM and its partners.
“FirstRain has been an excellent partner choice to bring leading edge business analytics to our tailored social platform for IBM. It’s the best platform we found to provide the right business insights but even more important, FirstRain understands how to work with partners to provide a seamless integration. PartnerWorld is a business critical program for IBM as it directly affects their bottom line so we’re delighted that together with FirstRain, we’ve delivered an improved solution without any disruption.”
Vice President of Account Services
FirstRain enables Racepoint Global to seamlessly integrate the most advanced solution for smart business analytics into their tailored platform for IBM. The FirstRain analytics engine converts the unstructured content that is constantly flowing through the open web and Twitter into mapped structures with meaning, relevancy, weighting and relationships in order to generate high-impact analytics and insights. One of the challenges for Racepoint Global was to find a supplier not only with the best product but the business acumen and team to deliver an integration without disrupting IBM’s business. FirstRain was able to bring the team and technology together to customize Racepoint Global’s existing platform using a robust, powerful yet easy to implement API. Partnership with FirstRain provides Racepoint Global with several key benefits: