Rambus. Fostering Collaboration & Insight.
opportunities in new markets
Real time analytics into specific
A “Must Have” 360-degree
view of emerging markets
Rambus is an innovative technology solutions company that brings invention to market. By unleashing the intellectual power of their world-class engineers and scientists in a collaborative and synergistic way, Rambus invents, licenses and develops solutions that challenge and enable their customers to create the future.
Since the semiconductor industry produces a vast array of innovation that requires huge amounts of collaboration along the supply chain daily, it’s no longer sufficient or timely to outsource strategic market research in a world of fast-paced information gathering. One major challenge, then, is how to aggregate the vast quantity of data now available into useful information and analysis in order to gain appropriate business insights.
Rambus utilizes FirstRain analytics to bring forth the most relevant and precisely-tuned mix of market drivers, insights and influencers, particularly in new markets, such as the emergence of the Internet of Things (IoT). FirstRain delivers to Rambus two unique views of the changing market dynamics—a composite picture of the drivers for the IoT and insight into the views of influencers, competitors and partners.
Some of the most talented engineers in the semiconductor industry work for Rambus and are helping to build some of the most advanced system architectures that bring real value to the market. To help foster collaboration and insight, the company has recently redesigned its intranet with FirstRain analytics front and center on the home page. This versatile solution now provides the entire organization with a way to quickly absorb relevant market intelligence analytics based on how Rambus looks at their markets.
“FirstRain provides us with a dynamic, 360-degree view that helps us gain insight into various opportunities. It not only saves us time but keeps us on the leading edge of market intelligence.”
With FirstRain deployed throughout the organization, Rambus has a comprehensive, 360-degree view of emerging markets like the IoT market, which they couldn’t find anywhere else with just one tool. FirstRain analytics enables the team to focus on points of relevance and continue to evolve their overall strategy, helping them expand their overall vision of a dynamic market as they develop a collaborative approach to the ecosystem.