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The business development team in the environmental health division of a Fortune 1000 scientific device company needs to provide pertinent business insight to the sales organization, the investor relations team and the company’s executives.
In order to facilitate more proactive business planning and responsiveness, the business development team needed to find a source of comprehensive and current market intelligence on a daily basis. When changes occur within their customer base, the company needed fast, relevant content sent to the right people in order to re-evaluate the best alignment of resources and offerings—and ultimately be more responsive to their customers.
FirstRain teamed with this company to deliver highly targeted, email-based market intelligence reports that allowed the business development team to get the right business insights into the hands of their sales and business leadership. Because FirstRain is easily configurable into current business operations, the company chose to deploy FirstRain in the following ways:
“FirstRain is a must have in my job, it has reduced the time I spend on market intelligence research from 75% down to 10%. As a result, I can spend more time disseminating what is important to the right people on a daily basis. Adding their great customer support on top of that, makes me a loyal FirstRain customer.”
Business Development Manager,
Fortune 100 Scientific Device Company
FirstRain market intelligence enables the environmental health business development team to spend more time on strategy and actions—rather than spending all of their time collecting intelligence. As a result, the company is more responsive to their customers and has more time to evaluate the right team and products for a particular customer. The main benefits that they have seen with FirstRain are: