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Welcome to FirstRain!

See how FirstRain can transform your sales and marketing teams with intelligence that connects you with your customers' key business challenges.

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What is Customer Intelligence?

FirstRain CEO Penny Herscher on how Customer Intelligence for FirstRain can help you align your sales and marketing strategy to your customers' business.

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Flextronics Makes their Sales People Smarter with FirstRain

Learn how Flextronics uses FirstRain to get better intelligence, more quickly to their global sales teams.

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How GE Capital Drives ROI
with FirstRain

Hear how GE Capital uses FirstRain to deliver more relevant intelligence to their sales and marketing teams—while increasing CRM adoption!

> See the full, unedited interview

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See FirstRain for iPad

See how FirstRain for iPad can put powerful, mobile customer intelligence
into the hands of your sales and
marketing team.

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FirstRain & Selling Power: The Limits of Google for Sales Reps

FirstRain's Penny Herscher and Selling Power's Gerhard Gschwandtner on the limitations of Google searching for
sales professionals.

Screenshot for 'FirstRain CEO Penny Herscher at TEDx: Coding is the New Literacy' video

FirstRain CEO Penny Herscher at TEDx: Coding is the New Literacy

FirstRain CEO Penny Herscher's TEDx talk on the democratization of information and becoming literate in the software we interface with every day.

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FirstRain's CEO On Why Your Firm Will Fail Without Diversity

FirstRain CEO Penny Herscher on why a diverse workforce fuels greater innovation and growth.

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FirstRain CEO Penny Herscher on the Myth of Work-Life Balance

FirstRain CEO Penny Herscher on the myth of work-life balance and having the confidence to pursue your career while making the necessary sacrifices.

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