Per Technorati’s State of the Blogosphere Day 1 report – some fascinating statistics on who is blogging. It’s not the teenage unemployed geeks or housewives writing about their kids that the press sometimes imagines. It’s a business relevant, earning group, which is why blogs are rising so rapidly in importance as a source of news and the new wave of publishing – citizen journalism.
Did you know:
There are now a million blog posts a day – This is a huge source set of information
80% of bloggers write about brands and products – This is business relevant information
58% of bloggers are over 35 years old – The writers are mature, not kids
56% employed full time – And they are professional
51% make more than $75K/yr – And they are relatively wealthy!
And this is why the majority of our customers want us to bring blogs to the front of their FirstRain data.
Thanks to wordle.net for the word cloud.