There’s a great example of the impact of a rising trends on companies and regions on the stock research page of Fidelity.com today. You can get to this page here.
First look down on the right hand side – you can see the hot topics rising on the web. Not surprisingly Oil and Gas Ecological Issues is the hottest topic.
What you can now do is click through on the rising topic and see which companies are being impacted by it. Clearly BP and Transocean since they are being held accountable, but also the spill over (!) into positives for alternative energy sources like wind which will benefit companies like GE and Siemens.
Matt Brown from Forrester shared a very interested survey result with me:
Forrester surveyed 2,000 US information workers last year, aged 18 to 64, and broke them into two groups for the analysis: GenX and Y (18-43) and Boomers (44-64) . And one area of interest was information workers ability to find what they need at work.
In an analysis of their ability to find and trust information their results are almost identical. No difference based on age. Also, 65% of them trust information from inside their company (sad that less than 2/3 trust their own company’s information) and only 35% of them trust information they find on the internet (not so surprising given the amount of junk that’s out there, especially if you don’t have FirstRain to clean it up for you).
It’s encouraging that independent of age, at least between 18 and 64, there is no noticeable difference in people’s ability to find what they need at work. It means that the older demographic is not at a disadvantage even though desktop computing developed once they were already well into their careers.