It’s a really nice piece detailing the ways in which FirstRain provides highly relevant customer intelligence for enterprise sales and marketing professionals, including a nice case study by FirstRain customer Flextronics. As Greg Mihran, senior director of Global Sales Enablement at Flextronics puts it in the white paper: ”It was imperative that Flextronics have access to, and the ability to monitor, social data from a business intelligence perspective–that’s where FirstRain and FirstTweets came in. FirstRain has helped our company evolve and gain awareness of tools and data sources we’d never leveraged before, emphasizing the importance of incorporating and monitoring social media data.”
Gnip, is a key partner for FirstRain, as they provide the stream of Twitter data behind our FirstTweets capability, which is a key differentiating capability for our users. In turn, Gnip values FirstRain because we provide an utterly unique approach to B2B enterprise intelligence—and one that’s particularly different from most of their clients, who are overwhelmingly in the Social Media Monitoring or Brand Management space.
As Gnip’s Elaine Ellis tweeted out this morning:
And while these services like Saleforce.com’s excellent Radian6, are extremely useful and powerful for enterprises, they don’t solve the fundamental problem of enterprise sales and strategic marketers in harnessing Twitter data to deeply understand their customer businesses.
With this white paper, companies can see not only how FirstRain makes that possible, but how companies like Flextronics are translating that into real results. Click the image of the white paper below to check it out!