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Last week, here at the FirstRain office, we had our own conversation about the lack of reading print media in today’s society. Ryan Warren, our VP of Marketing, noticed and commented on the fact that I printed out a colleague’s blog to read over, instead of just editing and reading it on my laptop. I tend to focus better on what I’m reading when I print out a physical version (Facebook & Twitter are not floating around in the background this way). Proof that printing out someone’s paper to edit is becoming less common, he asked if this was something I did normally. What if I’ve been the only person out there who still prints out things to read?
So I decided to investigate. I sent out an email survey to a network of friends, all millennials, all in my age bracket, mostly young business professionals and a few graduate students, asking them all if they preferred reading text online rather than printing out and reading a hard copy. I wasn’t surprised by most of the responses. 90% of those who answered preferred to read online. Some preferred to read online only when the length of the reading material was limited to four pages or less. Others preferred to read online if it was reading for pleasure rather than reading for business or school. And sure enough, some opted to read online because it was “greener.” One friend said it was easier to “stay organized while having everything in one place” on their laptop. I was quite impressed with the reasoning behind each of their answers. Am I the only person still printing!? Don’t get me wrong, I read articles online every day and I don’t buy physical paper newspapers. I use our FirstRain apps and use the Web to access the news. Yet, sometimes, I still chose to print things out in order to help me focus… even though I suppose this makes me old fashioned. Maybe when I finally purchase an iPad, I’ll give up my old habits. I’m really curious to see what lies ahead for future generations and how they’ll consume the media of tomorrow. Will the baby with the iPad write this same blog post, wondering how many people still prefer touch interfaces instead of just having it plugged directly into their brain?