The dawn of data-driven is here. Gone are the days of getting excited about backwards-looking analytics and reporting. Join us at INmarket on July 8th, in San Francisco to explore how data and AI are driving billions of dollars of revenue for B2B marketing and sales. Predictive intelligence will impact all industries, businesses, and our daily lives in ways we can only begin to imagine.
Speakers include senior executives from Cisco, Forrester, LinkedIn, Salesforce.com, MongoDB, CSC, NetSuite, Lenovo and many more. The agenda will include topics such as:
As a partner of 6sense, we’re happy to share a 25% off discount code with you (plus all registrations go to . Use code FIRSTRAIN when you register and we will see you there!
FirstRain COO, YY Lee, is giving a speech at Thomson Reuter’s Data Science Meetup “Rubber Meets the Road: What’s hard about deriving real meaning from data” tonight in San Francisco.
In her presentation, YY will share her expertise on deriving business developments, implicit relationships, and “meaningful insight” from vast swaths of online and social content across the global web. She will share FirstRain’s experience in addressing the following data science problems to deliver deeply personalized information experience to business professionals:
The event is being held at Galvanize in San Francisco tonight from 6:00 – 9:00pm. We are looking forward to meeting you!
Strategic account management is not a new sales strategy and it is known that effective SAM programs create customer loyalty, stimulate growth, enhance profitability, and lead to innovative service delivery. Since 1964, the Strategic Account Management Association (SAMA) has been focused solely on helping to establish strategic, key and global account management as a separate profession, career path and proven corporate strategy for growth.
This year’s 51st annual Strategic Account Management Association conference is taking place in San Diego next week from May 4-7th. Attendance is expected to be over 700 SAM professionals and sales executives from all over the country. With over 40 sessions, this year’s conference focuses on ‘transforming strategic account management from a sales strategy to a corporate strategy’ should lead to great discussions and learnings from attendees and speakers!
FirstRain is a proud sponsor of this year’s conference and FirstRain’s VP of Marketing & Alliances, Daniela Barbosa and FirstRain Executive Fellow, Nima Niakan will be in attendance to learn about best practices in competing for the future!
Attending? If you want to schedule a meeting with Daniela or Nima at the conference, drop us a line.
We look forward to seeing everyone next week!
FirstRain, is proud to announce that it is has launched FirstRain sharing for IBM Connections. FirstRain will empower businesses on the IBM Connections social network platform to meaningfully engage with customers, partners and employees through deep, real-time insights that are scored and ranked based on sophisticated, business-aware algorithms that drive personalization down to the user’s role.
Why Connections? IBM Connections is an enterprise social networking platform that allows organizations to engage the right people, accelerate innovation and is currently used across major FirstRain customers. With our new FirstRain share to IBM Connections feature, users can now quickly and efficiently share insights about their customer and markets straight from their FirstRain Apps to help improve decision-making and increase productivity.
FirstRain’s information modeling technology captures the global universe of unstructured data and applies layered algorithms to extract meaning across key structure and semantic characteristics to build a sophisticated business graph that delivers understanding of the business universe and relationships within customers and markets. By allowing users to post directly to their IBM Connections streams, FirstRain’s powerful analytics are extended right into the users streams and workflows.
Our FirstRain team is currently at the IBM ConnectED conference in Orlando and will be conducting a Chalk Talk session tonight at 6:15pm @ Walt Disney World Swan Room 5-6 titled:
They don’t just want streams, they want deep insights
Session Description: Collaboration inside and outside your enterprise is built on the notion that knowledge should be shared and streams and social sharing of information are an ideal way of collaborating. But the reality is that for some organizations streams of information quickly get noisy and users disengage. Come learn how personalizing insights at the user and group level can enhance collaboration across products like Connections, Websphere and other community platforms. In this session we will provide examples of how Fortune 1000 companies are utilizing targeted views of customer and market insights to enhance collaboration and community aspects booth internally within their enterprises as well as in customer applications. We will also ‘chalk out’ your own user scenarios in an interactive exercise.
Need to enable IBM Connections share on your FirstRain account, please contact us!
Not familiar with FirstRain? FirstRain is an enterprise scale, SaaS analytics platform that provides individuals with personalized, high-precision analysis on critical developments for their customers and end markets, as they are happening. FirstRain’s information-modeling technology enables millions of users to have an unmatched view of the global business world through their own very personal lens in order to make better decisions, get closer to customers, drive revenue growth and outwit the competition. FirstRain’s patented, advanced analytics identify relevant, business-focused Web and social media insights and then seamlessly delivers them into the world’s premier CRM and social enterprise platforms, including Salesforce.com, Chatter, Microsoft SharePoint, Dynamics, Yammer, Jive, Oracle and now IBM. FirstRain analytics are used by Fortune 1000 enterprises around the world and also integrated into leading platforms like Fidelity.com and Dun & Bradstreet.
FirstRain is proud to sponsor SIIA’s Buying & Selling Content 2015 conference taking place on Thursday January 22th in New York City. The Software and Information Industry Association (SIIA), is the principal trade association for the software and digital content industries. No stranger to SIIA events, FirstRain was the winner of the SIIA Lighting Round Competition at its Strategic & Financial Investment Conference last summer.
With a packed full day agenda,the Buying & Selling Content conference will address how big data, social media, highly globalized markets, and other fast-moving developments are impacting the ways in which companies buy, sell and market digital content. The conference will feature a range of business leaders with perspectives from different industries – including finance, health care, and publishing. Through presentations and discussions, the event will address digital content issues involving data licensing, copyright, international licensing, mobile apps, SaaS platforms, marketing, and more.
Combining content with deep data science, FirstRain’s patented information-modeling analytics platform integrates into almost any third-party environment. Our analytics are used by Fortune 1000 enterprises around the world and also integrated into leading platforms like Fidelity.com, Mergent and Dun & Bradstreet where we deliver deep, actionable insights across millions of users. The FirstRain API provides enterprise developers with real-time, data-level access to the powerful proprietary FirstRain business graph – generated using real-time big data analytics of millions of sources, documents and social media from across the global web. Unlike many other general business data services, FirstRain analytics run on a sophisticated, infinitely scalable big data platform that enables millions of users to have an unmatched view of their global business world.
If you would like to learn more about how you can leverage FirstRain analytics in your platforms and applications, please find us at the conference or contact us directly.
Author:Ritu Parihar (with inputs from Neha Dahiya)
This year I had the opportunity to attend one of the tech world’s most prestigious conference celebrating women in computing, the Grace Hopper Conference (GHC), organized by Anita Borg Institute (ABI). FirstRain has a deep connection with ABI and I am glad I got an opportunity to attend GHC this year in Bangalore, India.
Our FirstRain CEO, Penny Herscher recently stepped down from the ABI board but continues to be actively engaged- in the spring she was the Master of Ceremonies at the annual Women of Vision awards and also moderated a panel on Male Allies at the 2014 GHC conference in Phoenix, US. Our Managing Director of our India operations, Aparna Gupta is also very involved in ABI as part of the India Council and has been a part of the Advisory committee and panels over the years. With our leadership team, committed to diversity and ABI’s primary aim to recruit, retain, and advance women in technology, participating in the conference is a great opportunity to further this important cause.
During my two days at conference, I had the opportunity to meet many women professionals and exchange views on various topics like technical acumen, team work, work life balance etc. The beauty of the conference is the fact that it creates a platform for collaborative proposals, wherein women connect and share knowledge and expertise for the benefit of others, which is truly inspiring.
I would like to segregate my overall experience of conference in two parts:
i) Technical Learning
ii) Motivational Boost
The most impressive talk that I attended was:
1) Analytic Footprint’s- The session was around Big Data analytics and the key take away are:
a) How to manage data
b) selecting right kind of data
c) know when your sample size is sufficient
d) good data science
e) good technology
f) social media data can also be used for critical analysis
2) Another great session was on “Machines that learn to make difference” Some live projects like Electronic Toll collection that aims to eliminate the delay on toll roads by collecting tolls electronically, Parking fee collection based on number plate recognition, parking space management were discussed.
3) A Poster session where engineers represented their creative innovation in their company:
• Generic server failure analysis Tool that gives frequent reason of server failure by filtering, gathering and analysis of logs
• Framework that provides visual help for installing/configuring new software
• Sentiment analysis –to analyze problem like downfall in Credit card users
1) We attended some sessions around career development topics like Discover and Build your strengths, The Career Guidance and Think Different – See Abilities where Deepa Narasimhan (President EMC) and Sushmeetha B.Bubna (Director of ASCENT Networks Pvt Ltd) shared their real life stories about how they conquered obstacles and battled social stigma due to their physical disabilities but they explored technology, tweaked them as per their requirements and made themselves to be at par with their non-disabled counterpart.
2) “Idea to Execution”- This was my favorite session. The key points I learnt are: Believe in your ideas, feedback from critics, how to influence-be simple and memorable, use right engineering approach, do not over-engineer, do personal branding, networking, collect enough data for your work etc.
Attending the conference allowed me to connect with prominent leaders in the technology field and get a better understanding of their research while sharing ideas with them. The conference really instilled a sense of togetherness among attendees, as we were able to connect with one another and share similar struggles that we go through on a regular basis.
I feel that the Grace Hopper Conference is THE platform for women in tech as it aims to empower everyone with equal opportunities and unending inspiration, by bringing together a community that is life-changing. I hope to volunteer and be a more active part of planning this conference next year!
Ritu: is a Software Engineers in Tools Engineering. In a very short span, she has proved to be a key member of the Tools Development team and was awarded the “Rising star” award recently. An enthusiast engineer, she works to develop Highly Available applications. She is an expert in developing the middleware systems used in the global enterprises…
Neha: is a Software Engineer in Content Engineering and works with the Data Science group. She works on cutting edge problems and new Analytics ideas and is responsible for building a framework to rapidly prototype them. She also works on providing quick solutions to content operation to increase their work efficiency.
Dreamforce is less than a month away, so if you’re going we can only assume you’ve been busy planning your trip to San Francisco. With all the preparation necessary just for the conference itself, having to find time to plan for all the little details of traveling into a foreign city can be overwhelming.
We want to make sure you have the best possible experience at Dreamforce and that the inconveniences of travel don’t spoil your time there, so we’ve put together an infographic with tips and tricks to make your Dreamforce not only survivable, but the best it can be! From the little things you may forget to bring to tips on where to grab some food and drinks, we’ve got you covered.
Overloaded 2014 has come and gone, and our presentation about role-based information overload was a great success!
Nima Niakan, Executive Fellow and Faith Chiang, Director of UX at FirstRain spoke about how context affects information architecture. People process information differently—we process it given the situation we are in and the task we are trying to accomplish. It’s not the amount of information that’s the problem, then, but the form in which it’s presented to the user. It’s critical to personalize what sort of information to deliver, and how to deliver it, to each business role—because role, device, origin and situation are the difference between information overload and information paradise.
For most sales and marketing professionals, there is too much content on the Web to be able to efficiently find useful, relevant business intelligence. Being able to find what you need to know, and knowing why you need it, are essential to do your job better. But in today’s world, it’s a problem of noise. And we at FirstRain are solving information overload every day with our personal business analytics solutions.
Watch the video below to see the whole talk!
The FirstRain team had a very successful and productive day at the Salesforce1 Tour’s Dallas Stop. Besides announcing Personal Business Analytics for Salesforce1, the expo floor was lively and the FirstRain staff was busy all day giving demos and talking to attendees—not to mention that we got lots of compliments on our booth! Even SaaSy stopped by.
It wasn’t all work for our team, though. They were able to get a real taste of Texas at a pit-style BBQ joint, complete with live country music. Then, after the Salesforce1 event, they had great appetizers, drinks and conversation at the FirstRain happy hour. All in all, it was a great trip for FirstRain. We loved mingling with other ISV partners & looks forward to seeing them at other events… and at Dreamforce in October.
Yesterday, CEO Penny Herscher took the stage on the Women of the Channel West’s Power Panel with other female leaders in the tech industry: VMWare’s Laurie Evans, Symantec’s Jana Valenti and Google’s Francine Geller, to help women understand what the next big trends are in tech, and what they need to know so they can best position themselves for success.
While each woman had a different take on what the most important skill would be going forward—financial fluency, coding, or something else—they all agreed that it was important to be as well-rounded as possible. Each one of the panelists stated that their companies don’t want someone who is specific to one skill—they want a generalist. Lay a good foundation and it’s easier to climb farther.
They strongly emphasized having a plan, but being flexible enough to roll with the punches. Laurie Evans put it beautifully when she said, “Have a plan. But if life zigzags, that’s OK—just hang on for the ride.” All of the zigs and zags will give you the experience you need to both decide what it is that you want to do, and prepare you for anything that may come your way. Find strong mentors and form partnerships that will endure no matter the twists and turns.
Their advice boiled down to a few powerful statements: Articulate your vision. Enlist allies. Remain fully present. Be joyful. Be authentic.