- Why FirstRain
- Customer Success
Overloaded 2014 has come and gone, and our presentation about role-based information overload was a great success!
Nima Niakan, Executive Fellow and Faith Chiang, Director of UX at FirstRain spoke about how context affects information architecture. People process information differently—we process it given the situation we are in and the task we are trying to accomplish. It’s not the amount of information that’s the problem, then, but the form in which it’s presented to the user. It’s critical to personalize what sort of information to deliver, and how to deliver it, to each business role—because role, device, origin and situation are the difference between information overload and information paradise.
For most sales and marketing professionals, there is too much content on the Web to be able to efficiently find useful, relevant business intelligence. Being able to find what you need to know, and knowing why you need it, are essential to do your job better. But in today’s world, it’s a problem of noise. And we at FirstRain are solving information overload every day with our personal business analytics solutions.
Watch the video below to see the whole talk!
The FirstRain team had a very successful and productive day at the Salesforce1 Tour’s Dallas Stop. Besides announcing Personal Business Analytics for Salesforce1, the expo floor was lively and the FirstRain staff was busy all day giving demos and talking to attendees—not to mention that we got lots of compliments on our booth! Even SaaSy stopped by.
It wasn’t all work for our team, though. They were able to get a real taste of Texas at a pit-style BBQ joint, complete with live country music. Then, after the Salesforce1 event, they had great appetizers, drinks and conversation at the FirstRain happy hour. All in all, it was a great trip for FirstRain. We loved mingling with other ISV partners & looks forward to seeing them at other events… and at Dreamforce in October.
Yesterday, CEO Penny Herscher took the stage on the Women of the Channel West’s Power Panel with other female leaders in the tech industry: VMWare’s Laurie Evans, Symantec’s Jana Valenti and Google’s Francine Geller, to help women understand what the next big trends are in tech, and what they need to know so they can best position themselves for success.
While each woman had a different take on what the most important skill would be going forward—financial fluency, coding, or something else—they all agreed that it was important to be as well-rounded as possible. Each one of the panelists stated that their companies don’t want someone who is specific to one skill—they want a generalist. Lay a good foundation and it’s easier to climb farther.
They strongly emphasized having a plan, but being flexible enough to roll with the punches. Laurie Evans put it beautifully when she said, “Have a plan. But if life zigzags, that’s OK—just hang on for the ride.” All of the zigs and zags will give you the experience you need to both decide what it is that you want to do, and prepare you for anything that may come your way. Find strong mentors and form partnerships that will endure no matter the twists and turns.
Their advice boiled down to a few powerful statements: Articulate your vision. Enlist allies. Remain fully present. Be joyful. Be authentic.
I’ve also gone back through the full video archive (thanks Gigaom!) and selected three videos that I’ve been sharing with my colleagues and some of our enterprise B2B customers thinking about big data projects:
Thanks again to all who stopped by! If you didn’t have a chance to stop by our booth, email email@example.com, so we can setup a time to discuss how FirstRain Personal Business Analytics can give you a big-data view on your customers and markets.
The panel agreed that the most effective aspect of stiletto networks is that they are truly helpful to the women involved. They’re not a place to vent or complain; women come up with a concrete action plan and challenge each other intellectually as they navigate being leaders in the male-dominated fields of both Law and Tech. As Kathi stated at one point, “We interact with the world differently, and that’s OK. And it’s good to have a network of people to think through it.”
As Penny highlighted, it’s precisely for this reason that FirstRain has made a concerted effort to have a diverse leadership team: when you assemble a group of people with differing opinions and experiences, you end up being much more creative as a group—and more effective. As stiletto networks grow and empower the women involved, everyone—including businesses—benefits.
All of the panel discussion really boiled down to one idea, whether it’s women helping women or women interacting with men. Patricia said it perfectly—that empowering women is “about relationships—baby steps, and building relationships. It’s not going to happen overnight. You have to be in it for the long haul.”
We’re excited to announce that Penny has been invited to speak at the Ark Group Women Legal Forum on Wednesday, Feb. 5. The Women Legal Forum is advancing the increasingly important dialogue on gender diversity in the legal profession, while illustrating the business imperative for the retention and succession of female leadership.
Penny will take part in a panel discussion around the themes of the book Stiletto Network: Inside the Women’s Power Circles That Are Changing the Face of Business. The panel will focus on shedding light and sharing insight on models used in business that the legal profession can learn from and adopt.
For more information on the Ark Group Women Legal Forum and to see a complete list of speakers, please visit http://usa.ark-group.com/events-details.aspx?eid=142.
Wayfare Tavern | 558 Sacramento St. @ Montgomery St.
Wayfare Tavern sits in the heart of the Financial District—a perfect location for an after-work-drinks bar. It’s also owned by Tyler Florence, so you know it’s good. The bar is totally swanky (it looks like a 1920s speakeasy meets a Parisian bistro), the appetizers are to-die-for, and if you want to stay for dinner, I’ve heard that’s pretty great too.
Waterbar | 399 The Embarcadero @ Folsom
Exactly a mile away from Moscone, Waterbar is an upscale San Francisco classic, sitting right on the Embarcadero with a gorgeous view of the Bay and the Bay Bridge. Though the food is fabulous, they’re best known for their extensive oyster bar… so you can throw back more than just their drinks. It’s not silent, but the noise level is on the quieter side—perfect for doing business.
Prospect | 300 Spear St. @ Folsom
Focused more on food than on drinks (but with a full bar, don’t worry!), Prospect is less than a mile from the Moscone Center, and is a classy, modern spot—but the attitude is relaxed and low-key. Their cocktail menu is outstanding, as are their appetizers (word on the street is: try the Wagyu beef tartare) and desserts to sweeten the deal.
Rye | 688 Geary St. @ Leavenworth
Venture slightly further afield to Rye, which is Prospect’s partner of Newton’s Law (nerd alert! opposite but equal): it’s more bar than restaurant. This means a little louder ambiance, but the wide-open décor is awesome and the drinks delicious. Special shout-outs go to the Basil Gimlet and the Dark & Stormy … so you can have your cocktail without worrying about any unprofessional umbrellas in your glass.
The View | 55 4th St. @ Mission
Last but not least: this bar might just have the best views in all of San Francisco. Situated at the very top of the Marriott Marquis on Union Square, you can take in 270° of SF. They do have food if you get hungry, but this is the perfect place for a happy-hour/post-work drink—especially if you’re trying to impress out-of-towners.
P.S. If you really just want to get a beer or three, check out 21st Amendment Brewery. It’s not “business casual” by any means—but it’s awesome!