You saw Lightning. You heard Thunder. Did you discover FirstRain?For our fifth year running, the FirstRain team was a force to be reckoned with at Dreamforce, with the mission of sharing FirstRain’s brand new product release, a powerful analytics platform called Orion.
Marching through the crowd, our astronaut met and took pictures with many conference attendees and was even featured on KPIX Channel 5 news.
As a part of our Discover FirstRain initiatives, we held Exploration Sessions where executives toured our platform and learned how to use FirstRain to tap into their customer’s world through real-time analytics of their markets, competitors, critical events and developments in key sectors and product lines.
The attendees had a chance to preview our newest families of analytics that create even richer business insights, a newly designed user interface that allows to both get a bird-eye view of the industries and markets that the sales rep sells into, and do a deep-dives into topics and markets that help them make smarter decisions.
In good Dreamforce spirit, of course we had to raffle off something. Sorry, it wasn’t a Tesla Model X—maybe next year. But Jessie, who attended one of our Exploration Sessions, won a GoPro, courtesy of the FirstRain marketing team. Congratulations Jessie! We are looking forward to collaborating with you in the future. Send us some videos of your adventures with it!
FirstRain is proud to be on the forefront of today’s business analytics technology platform and enrich the Salesforce experience right inside CRM workflows. While Salesforce helps you manage leads, pipeline and forecasts, FirstRain provides personalized high precision insights on your accounts, end markets and competitors. The custom analytics are flexible, manageable, extensible and easy to understand and act upon. Our technology brings together dynamic categorization of the global enterprise data sources including web and social that are highly relevant to each user and augmented with real-time scoring and ranking across all sales rep’s accounts.
FirstRain’s case submitted on ‘Personal business analytics platform for reasons to call’ was selected for NASSCOM Top 50 ‘Excellence in Analytics’ 2015. The case study was selected from over 200 submissions received. As a result, NASSCOM has released a report reflecting the application, innovation, and maturity of analytics. The evolution of new technology that drives analytics adoption is trademarking globally. Shifting to a analytics centered culture is an exponential, high-powered change.Read the report here.
FirstRain is proud to be named a finalist for “New Product of the Year – Business Intelligence Solution” as part of the Annual American Business Awards for our recently released Personal Business Analytics for CRM solution!
Our submission highlighted the “unique way that FirstRain ranks top accounts by the quality of triggers that are dynamically discovered based on a user’s role, and the products and services they sell. And how using an adaptive business graph that delivers unmatched categorization and precision, and in-the-moment, context-aware personalization, FirstRain can coach sales teams by alerting them of “Deal Breakers” and ”Accelerators” – which include real-time triggered events on potential risks in active Salesforce.com sales opportunities, or real-world events that will help accelerate sales discussions.”
As a result of our nomination, we are included in voting for the People’s Choice Stevie Awards for Favorite New Products.
Voting is open, and the winners will be honored at The American Business Awards’ new product & tech awards banquet in San Francisco in September 2015.
TO VOTE, PLEASE GO TO:
Short Code: W496Y
FirstRain’s case study on Personal business analytics platform for reasons to call has been chosen for NASSCOM’s Top 50 Excellence in Analytics 2015. The award was presented at the NASSCOM Big Data & Analytics Summit in Hyderabad, India on June 25, 2015 with the theme of “Data-Driven Disruption – The Next Frontier”. The National Association of Software and Services Companies (NASSCOM) is a trade association of Indian Information Technology (IT) and Business Process Outsourcing (BPO) industry. This summit brings together industry professionals, companies and individuals from the field of Big Data and Analytics.
MohanaKrishnan, Director, NASSCOM, said “Disruptive technologies, informed customers, rapidly changing business models are presenting challenges as well as opportunities for enterprises to explore innovative solutions available in the ecosystem. The need for drawing better insights from huge volumes of data has fueled the need for innovative analytic solutions”.
FirstRain analyzes external and internal unstructured data to coach teams and professionals on key business developments that affect their go-to-market strategy, business relationships, and investments.
FirstRain COO, YY Lee, is giving a speech at Thomson Reuter’s Data Science Meetup “Rubber Meets the Road: What’s hard about deriving real meaning from data” tonight in San Francisco.
In her presentation, YY will share her expertise on deriving business developments, implicit relationships, and “meaningful insight” from vast swaths of online and social content across the global web. She will share FirstRain’s experience in addressing the following data science problems to deliver deeply personalized information experience to business professionals:
The event is being held at Galvanize in San Francisco tonight from 6:00 – 9:00pm. We are looking forward to meeting you!
Strategic account management is not a new sales strategy and it is known that effective SAM programs create customer loyalty, stimulate growth, enhance profitability, and lead to innovative service delivery. Since 1964, the Strategic Account Management Association (SAMA) has been focused solely on helping to establish strategic, key and global account management as a separate profession, career path and proven corporate strategy for growth.
This year’s 51st annual Strategic Account Management Association conference is taking place in San Diego next week from May 4-7th. Attendance is expected to be over 700 SAM professionals and sales executives from all over the country. With over 40 sessions, this year’s conference focuses on ‘transforming strategic account management from a sales strategy to a corporate strategy’ should lead to great discussions and learnings from attendees and speakers!
FirstRain is a proud sponsor of this year’s conference and FirstRain’s VP of Marketing & Alliances, Daniela Barbosa and FirstRain Executive Fellow, Nima Niakan will be in attendance to learn about best practices in competing for the future!
Attending? If you want to schedule a meeting with Daniela or Nima at the conference, drop us a line.
We look forward to seeing everyone next week!
FirstRain, is proud to announce that it is has launched FirstRain sharing for IBM Connections. FirstRain will empower businesses on the IBM Connections social network platform to meaningfully engage with customers, partners and employees through deep, real-time insights that are scored and ranked based on sophisticated, business-aware algorithms that drive personalization down to the user’s role.
Why Connections? IBM Connections is an enterprise social networking platform that allows organizations to engage the right people, accelerate innovation and is currently used across major FirstRain customers. With our new FirstRain share to IBM Connections feature, users can now quickly and efficiently share insights about their customer and markets straight from their FirstRain Apps to help improve decision-making and increase productivity.
FirstRain’s information modeling technology captures the global universe of unstructured data and applies layered algorithms to extract meaning across key structure and semantic characteristics to build a sophisticated business graph that delivers understanding of the business universe and relationships within customers and markets. By allowing users to post directly to their IBM Connections streams, FirstRain’s powerful analytics are extended right into the users streams and workflows.
Our FirstRain team is currently at the IBM ConnectED conference in Orlando and will be conducting a Chalk Talk session tonight at 6:15pm @ Walt Disney World Swan Room 5-6 titled:
They don’t just want streams, they want deep insights
Session Description: Collaboration inside and outside your enterprise is built on the notion that knowledge should be shared and streams and social sharing of information are an ideal way of collaborating. But the reality is that for some organizations streams of information quickly get noisy and users disengage. Come learn how personalizing insights at the user and group level can enhance collaboration across products like Connections, Websphere and other community platforms. In this session we will provide examples of how Fortune 1000 companies are utilizing targeted views of customer and market insights to enhance collaboration and community aspects booth internally within their enterprises as well as in customer applications. We will also ‘chalk out’ your own user scenarios in an interactive exercise.
Need to enable IBM Connections share on your FirstRain account, please contact us!
Not familiar with FirstRain? FirstRain is an enterprise scale, SaaS analytics platform that provides individuals with personalized, high-precision analysis on critical developments for their customers and end markets, as they are happening. FirstRain’s information-modeling technology enables millions of users to have an unmatched view of the global business world through their own very personal lens in order to make better decisions, get closer to customers, drive revenue growth and outwit the competition. FirstRain’s patented, advanced analytics identify relevant, business-focused Web and social media insights and then seamlessly delivers them into the world’s premier CRM and social enterprise platforms, including Salesforce.com, Chatter, Microsoft SharePoint, Dynamics, Yammer, Jive, Oracle and now IBM. FirstRain analytics are used by Fortune 1000 enterprises around the world and also integrated into leading platforms like Fidelity.com and Dun & Bradstreet.
FirstRain is proud to sponsor SIIA’s Buying & Selling Content 2015 conference taking place on Thursday January 22th in New York City. The Software and Information Industry Association (SIIA), is the principal trade association for the software and digital content industries. No stranger to SIIA events, FirstRain was the winner of the SIIA Lighting Round Competition at its Strategic & Financial Investment Conference last summer.
With a packed full day agenda,the Buying & Selling Content conference will address how big data, social media, highly globalized markets, and other fast-moving developments are impacting the ways in which companies buy, sell and market digital content. The conference will feature a range of business leaders with perspectives from different industries – including finance, health care, and publishing. Through presentations and discussions, the event will address digital content issues involving data licensing, copyright, international licensing, mobile apps, SaaS platforms, marketing, and more.
Combining content with deep data science, FirstRain’s patented information-modeling analytics platform integrates into almost any third-party environment. Our analytics are used by Fortune 1000 enterprises around the world and also integrated into leading platforms like Fidelity.com, Mergent and Dun & Bradstreet where we deliver deep, actionable insights across millions of users. The FirstRain API provides enterprise developers with real-time, data-level access to the powerful proprietary FirstRain business graph – generated using real-time big data analytics of millions of sources, documents and social media from across the global web. Unlike many other general business data services, FirstRain analytics run on a sophisticated, infinitely scalable big data platform that enables millions of users to have an unmatched view of their global business world.
If you would like to learn more about how you can leverage FirstRain analytics in your platforms and applications, please find us at the conference or contact us directly.
Author:Ritu Parihar (with inputs from Neha Dahiya)
This year I had the opportunity to attend one of the tech world’s most prestigious conference celebrating women in computing, the Grace Hopper Conference (GHC), organized by Anita Borg Institute (ABI). FirstRain has a deep connection with ABI and I am glad I got an opportunity to attend GHC this year in Bangalore, India.
Our FirstRain CEO, Penny Herscher recently stepped down from the ABI board but continues to be actively engaged- in the spring she was the Master of Ceremonies at the annual Women of Vision awards and also moderated a panel on Male Allies at the 2014 GHC conference in Phoenix, US. Our Managing Director of our India operations, Aparna Gupta is also very involved in ABI as part of the India Council and has been a part of the Advisory committee and panels over the years. With our leadership team, committed to diversity and ABI’s primary aim to recruit, retain, and advance women in technology, participating in the conference is a great opportunity to further this important cause.
During my two days at conference, I had the opportunity to meet many women professionals and exchange views on various topics like technical acumen, team work, work life balance etc. The beauty of the conference is the fact that it creates a platform for collaborative proposals, wherein women connect and share knowledge and expertise for the benefit of others, which is truly inspiring.
I would like to segregate my overall experience of conference in two parts:
i) Technical Learning
ii) Motivational Boost
The most impressive talk that I attended was:
1) Analytic Footprint’s- The session was around Big Data analytics and the key take away are:
a) How to manage data
b) selecting right kind of data
c) know when your sample size is sufficient
d) good data science
e) good technology
f) social media data can also be used for critical analysis
2) Another great session was on “Machines that learn to make difference” Some live projects like Electronic Toll collection that aims to eliminate the delay on toll roads by collecting tolls electronically, Parking fee collection based on number plate recognition, parking space management were discussed.
3) A Poster session where engineers represented their creative innovation in their company:
• Generic server failure analysis Tool that gives frequent reason of server failure by filtering, gathering and analysis of logs
• Framework that provides visual help for installing/configuring new software
• Sentiment analysis –to analyze problem like downfall in Credit card users
1) We attended some sessions around career development topics like Discover and Build your strengths, The Career Guidance and Think Different – See Abilities where Deepa Narasimhan (President EMC) and Sushmeetha B.Bubna (Director of ASCENT Networks Pvt Ltd) shared their real life stories about how they conquered obstacles and battled social stigma due to their physical disabilities but they explored technology, tweaked them as per their requirements and made themselves to be at par with their non-disabled counterpart.
2) “Idea to Execution”- This was my favorite session. The key points I learnt are: Believe in your ideas, feedback from critics, how to influence-be simple and memorable, use right engineering approach, do not over-engineer, do personal branding, networking, collect enough data for your work etc.
Attending the conference allowed me to connect with prominent leaders in the technology field and get a better understanding of their research while sharing ideas with them. The conference really instilled a sense of togetherness among attendees, as we were able to connect with one another and share similar struggles that we go through on a regular basis.
I feel that the Grace Hopper Conference is THE platform for women in tech as it aims to empower everyone with equal opportunities and unending inspiration, by bringing together a community that is life-changing. I hope to volunteer and be a more active part of planning this conference next year!
Ritu: is a Software Engineers in Tools Engineering. In a very short span, she has proved to be a key member of the Tools Development team and was awarded the “Rising star” award recently. An enthusiast engineer, she works to develop Highly Available applications. She is an expert in developing the middleware systems used in the global enterprises…
Neha: is a Software Engineer in Content Engineering and works with the Data Science group. She works on cutting edge problems and new Analytics ideas and is responsible for building a framework to rapidly prototype them. She also works on providing quick solutions to content operation to increase their work efficiency.