FirstRain is proud to sponsor SIIA’s Buying & Selling Content 2015 conference taking place on Thursday January 22th in New York City. The Software and Information Industry Association (SIIA), is the principal trade association for the software and digital content industries. No stranger to SIIA events, FirstRain was the winner of the SIIA Lighting Round Competition at its Strategic & Financial Investment Conference last summer.
With a packed full day agenda,the Buying & Selling Content conference will address how big data, social media, highly globalized markets, and other fast-moving developments are impacting the ways in which companies buy, sell and market digital content. The conference will feature a range of business leaders with perspectives from different industries – including finance, health care, and publishing. Through presentations and discussions, the event will address digital content issues involving data licensing, copyright, international licensing, mobile apps, SaaS platforms, marketing, and more.
Combining content with deep data science, FirstRain’s patented information-modeling analytics platform integrates into almost any third-party environment. Our analytics are used by Fortune 1000 enterprises around the world and also integrated into leading platforms like Fidelity.com, Mergent and Dun & Bradstreet where we deliver deep, actionable insights across millions of users. The FirstRain API provides enterprise developers with real-time, data-level access to the powerful proprietary FirstRain business graph – generated using real-time big data analytics of millions of sources, documents and social media from across the global web. Unlike many other general business data services, FirstRain analytics run on a sophisticated, infinitely scalable big data platform that enables millions of users to have an unmatched view of their global business world.
If you would like to learn more about how you can leverage FirstRain analytics in your platforms and applications, please find us at the conference or contact us directly.
This week’s Smart Selling Tools newsletter, recommends FirstRain as its “Tool of the Week” calling FirstRain “a personal sales assistant for each rep prompting customer engagement that’s personalized to how and what you sell”. Smart Selling Tools is a resource site and newsletter for B2B buyers to discover Sales and Marketing software that helps companies grow revenue.
You can read the newsletter to see why Nancy Nardin, a nationally recognized thought leader on sales and marketing productivity tools, chose FirstRain to be one of the year’s top 40 sales tools of 2014 as well as this week’s recommended tool and then head over to the Smart Selling Yahoo video channel to listen to Nancy explain why in her Tool Skool video.
Understanding customers and markets has become one of the most effective ways to empower business professionals to be more engaged and productive. Unfortunately, either building or integrating with noisy content solutions creates apps that users quickly disengage with. That is why we are pleased to announce our newest product, FirstRain API.
FirstRain Personal Business Analytics™ has become the most effective tool in the decision making process among business professionals. With FirstRain API, it is now easy to deliver just-in-time analytics, designed to increase customer engagement and grow revenue, within your own enterprise mobile, e-tablet and web applications.
FirstRain API now provides enterprise developers with real-time data-level and/or application access to our powerful proprietary business graph – generated using big data analytics across millions of sources, documents and social media from across the global web. The FirstRain business graph extracts the deep, interconnected relationships between companies, businesses and markets.
With FirstRain API, your users can see and engage with their own personal and predictive analytics profile across all channels and access points that you develop. With FirstRain, you can advise your users on key developments deep in their customers that can drive growth or identify risk, all through a very personal lens and information experience.
You can read the full Press Release Here.
Interested in setting up time with one of our Sales Engineers to learn more? Drop us a line !
We are happy to announce the beta launch of mobile calendar integration for FirstRain! To help our users be as prepared as possible for every meeting, our algorithms will prioritize the most important customer insights, delivering a different personal insight experience tailored to each user and their role prior to any calendar event.
We’re excited to empower our customers with the mobile calendar integration by helping them increase the quality and frequency of customer engagement, guide activities to drive more opportunities and reduce risk through real-time understanding of customer and market events.
In conjunction to the calendar integration, we’re also introducing the FirstRain Labs program to accelerate innovation between FirstRain and our users. We always want to make sure that the personal insights and the functionality of our solutions help and empower our users as much as possible—and what better way to understand that than from the users themselves?
FirstRain Labs will grant participants beta access to capabilities that are currently being researched and developed, as well as to focus groups where they can share ideas with the FirstRain R&D team and the larger user community. We’re actively recruiting lab participants—sign up here!
We are excited to announce that we’re continuing the momentum from the beginning of the year and are finishing Q2 on a high note by winning 2 awards this month!
Customer Insights was selected by crowd vote, where thousands of people voted on the top Data + API technologies of 2014.
As DataWeek + API World awards recipients, our team will be attending and participating in this year’s conference & expo. We’re offering 50 free OPEN passes (for the Expo, Keynotes, and Open Talks) to our community. Register here to get your pass!
We were also named a finalist in the 2014 Stratus Awards. The Business Intelligence Group today announced the 2014 winners of the Stratus Awards. The inaugural industry awards competition recognizes those companies innovating in the Cloud and providing innovative offerings that are truly differentiated in the market.
We work hard to provide the most relevant, personal customer insights to our users to help them meet and exceed their own revenue and customer goals. These awards denote the importance of personal business analytics in today’s world and validate the hard work we put in every day for our customers!
When respected industry peers highlight our company and our products, it’s incredibly special for us. So, we are extremely happy that we have been selected by Matt Heinz, founder of Heinz Marketing, as “Matt’s App of the Week.”
Matt selected FirstRain because, as he said, “Even with the proliferation of information available online, getting it all together and keeping it updated has often been a hassle… That’s where FirstRain really shines. You tell them what companies you’re targeting, including the type of engagement or business relationship you’re interested in. They then filter the entire Web for information about the company and specifically related to your focus areas, and share it for you in one easy-to-use Web interface.”
Matt has been using FirstRain and says it is a “huge time saver—and I’ve found it a source of intelligence I’m sure I wouldn’t have found anywhere else.”
Thanks again to Matt for making FirstRain this week’s App of the Week!
FirstRain today released its third generation of mobile apps for iPhone, iPad and Android, and a brand new app for Windows 8 phones. The apps now include social sharing, analytics and configuration integrated within the Personal Business Analytics mobile experience. These new upgrades mean that users can continue to see developments deep in their customer’s businesses and take the right actions to grow their revenue.
Mobile is now more important than ever to the executive agenda, but it’s important to do it right. Our app has already proven to be a hit with our customers; Todd Keiner, the managing director for strategic marketing at Pfizer, said, “FirstRain is my go-to mobile app, unlike many other general consumer apps, it provides a very personalized view of my markets and customers enabling my team to understand where opportunities exists that can provide mutual business value, even when I am out of the office.”
In order to continue to deliver an exceptional user experience and help our users see better productivity and more revenue, we have rolled out the following enhancements:
For more information, you can read the full press release here.
This article by Penny Herscher was posted this morning on the salesforce.com blog. See the original here.
A recent David Williams Forbes article, Why You Should Fill Your Company With Athletes, highlighted seven traits to look for when hiring. David didn’t mean that you should hire only real athletes, but rather, try to hire employees that have “athlete traits that make any individual an exceptional hire.” With the winter games off to an exciting start, and many of our own fiscal years starting up, sales teams are looking to be fast out of the gate. There are many lessons sales teams learn from the best winter athletes in the world.
What traits do athletes have that can translate to sales? Quite a few, actually. Athletes, especially Olympic-caliber ones, are very driven. They know that they have to put in the work at practice to see results in the games—and sometimes that means practices every day, or twice a day. Moreover, they have a never-say-die attitude, and they know how to work through adversity to see results. Managers should try to find salespeople who put in the time and work to prepare for client meetings. Chances are, they’ll be more successful.
The best athletes focus on the smallest aspects of their sport. They know, for instance, that anything that isn’t streamlined during the ski jump can subtract precious tenths of a meter. They have impeccable timing, whether it’s changing positions mid-air, or releasing the puck. And world-class curlers know exactly how much force to put behind the stone. Salespeople have to show the same attention to detail in their accounts. To be truly successful, they should strive to be intimately acquainted with every aspect of their accounts. The smallest event, or hint of an emerging trend, can be the key to making or losing the sale.
Lastly, the best athletes have the best equipment available. In fact, they need the top-of-the-line gear so they don’t fall behind their competition. Even if one person is an inherently better athlete than another, a slight edge in aerodynamics can mean the difference between the gold medal and 10th place.
Of course, the same is true in sales. How can you expect your salespeople to be the best and achieve world-class results if you don’t equip them with good tools—or any tools at all? In order to succeed, they need to be able to have a deep view of their clients’ business and markets. They need to be given the opportunity to react to a management change, or a market shift, and if they have to sift through all of the noise that’s on the Web, there’s a good chance they’ll miss it, or never get to it at all.
As a hiring manager, you need to look for salespeople who are driven and dedicated, but are also creative, detail-oriented, and have finesse. Once you’ve assembled your team, you have a responsibility as a manager to give them the tools they need to be successful. The right people will use the right tools wisely and move the needle for your business.
What can each of the winter sports teach your sales team? Check out the infographic below to find out!
Penny shared her insights into the changing relationships between CMOs and CIOs on The Economist‘s marketing blog, Lean Back. The post looks at how CMOs need CIOs more than ever as the marketing budget grows.
She writes, “Regardless of how much injustice CIOs feel, the success of their companies is increasingly reliant on their teams learning to align with CMO teams whose priorities—and very nature—are incredibly different from their own.”