This week’s Smart Selling Tools newsletter, recommends FirstRain as its “Tool of the Week” calling FirstRain “a personal sales assistant for each rep prompting customer engagement that’s personalized to how and what you sell”. Smart Selling Tools is a resource site and newsletter for B2B buyers to discover Sales and Marketing software that helps companies grow revenue.
You can read the newsletter to see why Nancy Nardin, a nationally recognized thought leader on sales and marketing productivity tools, chose FirstRain to be one of the year’s top 40 sales tools of 2014 as well as this week’s recommended tool and then head over to the Smart Selling Yahoo video channel to listen to Nancy explain why in her Tool Skool video.
Understanding customers and markets has become one of the most effective ways to empower business professionals to be more engaged and productive. Unfortunately, either building or integrating with noisy content solutions creates apps that users quickly disengage with. That is why we are pleased to announce our newest product, FirstRain API.
FirstRain Personal Business Analytics™ has become the most effective tool in the decision making process among business professionals. With FirstRain API, it is now easy to deliver just-in-time analytics, designed to increase customer engagement and grow revenue, within your own enterprise mobile, e-tablet and web applications.
FirstRain API now provides enterprise developers with real-time data-level and/or application access to our powerful proprietary business graph – generated using big data analytics across millions of sources, documents and social media from across the global web. The FirstRain business graph extracts the deep, interconnected relationships between companies, businesses and markets.
With FirstRain API, your users can see and engage with their own personal and predictive analytics profile across all channels and access points that you develop. With FirstRain, you can advise your users on key developments deep in their customers that can drive growth or identify risk, all through a very personal lens and information experience.
We are happy to announce the beta launch of mobile calendar integration for FirstRain! To help our users be as prepared as possible for every meeting, our algorithms will prioritize the most important customer insights, delivering a different personal insight experience tailored to each user and their role prior to any calendar event.
We’re excited to empower our customers with the mobile calendar integration by helping them increase the quality and frequency of customer engagement, guide activities to drive more opportunities and reduce risk through real-time understanding of customer and market events.
In conjunction to the calendar integration, we’re also introducing the FirstRain Labs program to accelerate innovation between FirstRain and our users. We always want to make sure that the personal insights and the functionality of our solutions help and empower our users as much as possible—and what better way to understand that than from the users themselves?
FirstRain Labs will grant participants beta access to capabilities that are currently being researched and developed, as well as to focus groups where they can share ideas with the FirstRain R&D team and the larger user community. We’re actively recruiting lab participants—sign up here!
We are excited to announce that we’re continuing the momentum from the beginning of the year and are finishing Q2 on a high note by winning 2 awards this month!
FirstRain Customer Insights has just won the DataWeek + API World 2014 award for Most Innovative Customer Intelligence Solution. Customer Insights was selected by crowd vote, where thousands of people voted on the top Data + API technologies of 2014.
As DataWeek + API World awards recipients, our team will be attending and participating in this year’s conference & expo. We’re offering 50 free OPEN passes (for the Expo, Keynotes, and Open Talks) to our community. Register here to get your pass!
https://dataweek14.eventbrite.com/?discount=dw14-award-guest We were also named a finalist in the 2014 Stratus Awards. The Business Intelligence Group today announced the 2014 winners of the Stratus Awards. The inaugural industry awards competition recognizes those companies innovating in the Cloud and providing innovative offerings that are truly differentiated in the market. We work hard to provide the most relevant, personal customer insights to our users to help them meet and exceed their own revenue and customer goals. These awards denote the importance of personal business analytics in today’s world and validate the hard work we put in every day for our customers!
When respected industry peers highlight our company and our products, it’s incredibly special for us. So, we are extremely happy that we have been selected by Matt Heinz, founder of Heinz Marketing, as “Matt’s App of the Week.”
Matt selected FirstRain because, as he said, “Even with the proliferation of information available online, getting it all together and keeping it updated has often been a hassle… That’s where FirstRain really shines. You tell them what companies you’re targeting, including the type of engagement or business relationship you’re interested in. They then filter the entire Web for information about the company and specifically related to your focus areas, and share it for you in one easy-to-use Web interface.”
Matt has been using FirstRain and says it is a “huge time saver—and I’ve found it a source of intelligence I’m sure I wouldn’t have found anywhere else.”
Thanks again to Matt for making FirstRain this week’s App of the Week!
Salesforce is taking its Salesforce1 platform on tour—and FirstRain will be sponsoring their Dallas event! Attendees will be able to experience the power of the Customer Platform and see how to connect anything to everything: apps, devices and customer data. See how to deliver apps designed for the new hyper-connected world of customers that increase productivity and competitiveness, as well as learn firsthand from industry-leading customers how to sell, service and market like never before.
We would also love to meet you and show you how FirstRain is helping Salesforce customers like GE, Cisco and Flextronics grow revenue and drive better customer engagement. Stop by our booth to learn how market leaders leverage FirstRain’s mobile platform solutions to create sales organizations that consistently meet their revenue goals. Schedule a meeting with us!
FirstRain today released its third generation of mobile apps for iPhone, iPad and Android, and a brand new app for Windows 8 phones. The apps now include social sharing, analytics and configuration integrated within the Personal Business Analytics mobile experience. These new upgrades mean that users can continue to see developments deep in their customer’s businesses and take the right actions to grow their revenue.
Mobile is now more important than ever to the executive agenda, but it’s important to do it right. Our app has already proven to be a hit with our customers; Todd Keiner, the managing director for strategic marketing at Pfizer, said, “FirstRain is my go-to mobile app, unlike many other general consumer apps, it provides a very personalized view of my markets and customers enabling my team to understand where opportunities exists that can provide mutual business value, even when I am out of the office.”
In order to continue to deliver an exceptional user experience and help our users see better productivity and more revenue, we have rolled out the following enhancements:
For more information, you can read the full press release here.
On this day in 1984, the space shuttle Discovery took off on its maiden voyage.
And just as the Discovery launch was another important step forward for NASA, FirstRain made another big advancement today with the launch of our newest product, Market Insights!
Our sales-focused solution, Customer Insights, is revolutionizing the big data analytics market and has become a valuable part of the daily workflow at many Fortune 500 companies. But some of these companies are already finding that sometimes customer intelligence alone isn’t enough—in order to truly put their go-to-market strategy into action, their marketing teams need market-focused intelligence as well.
And that’s why we created FirstRain Market Insights. Developed over the last year in collaboration with two of our leading enterprise customers (both major, Fortune 100 technology companies), Market Insights leverages our powerful semantic analytics technology in order to provide relevant, real-time market insights that CMOs, strategic leaders and entire marketing teams need about their specific lines of business.
The combination of our new Market Insights solution with our already popular Customer Insights product (not to mention our recently launched FirstRain for Touch) now makes a powerful suite of enterprise solutions providing unmatched business insights into your target markets and your top customers, helping you grow revenue and (finally!) putting your go-to-market strategy into action.
As with the rest of FirstRain’s products, it doesn’t matter if you’re on the road, at a customer site, on your iPads, iPhones or Android phones, via email, or integrated directly into company CRMs or social enterprise portals such as salesforce.com—we can deliver insight wherever and whenever you need it.
We’re over the moon about our new product. In fact, it’s left us starry-eyed with wonder—and our early adopters are, too—we hope you’ll let us know what you think of it!