On this day in 1984, the space shuttle Discovery took off on its maiden voyage.
And just as the Discovery launch was another important step forward for NASA, FirstRain made another big advancement today with the launch of our newest product, Market Insights!
Our sales-focused solution, Customer Insights, is revolutionizing the big data analytics market and has become a valuable part of the daily workflow at many Fortune 500 companies. But some of these companies are already finding that sometimes customer intelligence alone isn’t enough—in order to truly put their go-to-market strategy into action, their marketing teams need market-focused intelligence as well.
And that’s why we created FirstRain Market Insights. Developed over the last year in collaboration with two of our leading enterprise customers (both major, Fortune 100 technology companies), Market Insights leverages our powerful semantic analytics technology in order to provide relevant, real-time market insights that CMOs, strategic leaders and entire marketing teams need about their specific lines of business.
The combination of our new Market Insights solution with our already popular Customer Insights product (not to mention our recently launched FirstRain for Touch) now makes a powerful suite of enterprise solutions providing unmatched business insights into your target markets and your top customers, helping you grow revenue and (finally!) putting your go-to-market strategy into action.
As with the rest of FirstRain’s products, it doesn’t matter if you’re on the road, at a customer site, on your iPads, iPhones or Android phones, via email, or integrated directly into company CRMs or social enterprise portals such as salesforce.com—we can deliver insight wherever and whenever you need it.
We’re over the moon about our new product. In fact, it’s left us starry-eyed with wonder—and our early adopters are, too—we hope you’ll let us know what you think of it!
After the well-spent hours in the sun with games and performances, it was the time to get recharged again so we all headed to the party hall. The evening was a BLAST! Awesome variety of drinks and snacks aside, there was great music which very quickly moved everyone to the dance floor. The energy was amazing and no one seemed in any hurry to head out for dinner. Finally, FirstRain India MD, Aparna Gupta had to announce a final 15-minute dance session with everyone on the floor before dinner. The dinner and dessert did not disappoint at all either. It was a perfect end to a rocking party.The full day event brought us a great opportunity to interact with each other in an altogether different setting and also highlighted the hidden talent within each of us apart from performing best at our workstations. Each of us was handed a memento—a soft photo frame with a group photograph from the event.
We had a very exciting day at the office in December. FirstRain India celebrated a group of employees who have been with FirsRain for over seven years! Each employee was honored for their commitment and hard work with a bouquet of flowers and a special lunch.
The event was a complete surprise to most of the team. On December 19th, around lunchtime, Chitra, our HR Manager announced a list of people who each were given a bouquet of flowers from Aparna Gupta, our India MD. The rest of the team really had no idea why they were receiving flowers until we suddenly looked around and realized who was being recognized. All of the people called out, had been at FirstRain the longest.
The lunch was very special, full of memories and nostalgia. We went through the hard times and the good times, but most importantly—the fun we have had through the journey of building FirstRain to what it is today. Interestingly enough, the majority of the recognized joined FirstRain as single people and now most are married with kids! They have been through many different roles, working with different managers throughout the company and truly have grown over the years.In the midst of our tight work schedules, releasing deliverables, promising product outlook and anticipation of FirstRain becoming REALLY successful, this came up as a great surprise. Congratulations to all of you for being a part of the core team of FirstRain and thanks a ton FirstRain for making us feel special!
Help nominate FirstRain and Penny for the 6th annual Crunchies Awards! The award ceremony recognizes the most captivating startups, internet and technology innovations of the year. It’s co-hosted by GigaOm, VentureBeat and TechCrunch.
The ceremony will take place January 31, 2013 at Davies Symphony Hall in San Francisco. You can vote for FirstRain in the “Sexiest Enterprise Startup” and “Best Content Discovery Application” categories. You can also vote for Penny in the “CEO of the Year” category.You may vote once a day until the cut off date, December 6th. Spread the word to your colleagues, families and friends! Vote here to nominate FirstRain for the Sexiest Enterprise Startup! Vote here to nominate FirstRain for the Best Content Discovery Application! Vote here to nominate Penny for CEO of the Year!
The past few weeks have been extremely busy and exciting as we prepare for Dreamforce, which is now only a week away! But today, I have some other exciting news to share, the launch of our new solution—the FirstRain Performinator!
Performinator is our newest solution for delivering strategically tuned customer intelligence for major account sales and marketing teams right into their existing CRM, social enterprise platforms, smartphones and tablets. Performinator helps your entire team of sales and marketing pros understand their customers’ business as well as your superstars do. And for the thousands of early-adopter users who are already getting FirstRain Performinator today, it’s the ‘carrot‘ that gets your people engaged in and drives value from your CRM and platform investments. Don’t YOU want to ‘Be the Carrot‘?
Most sales and marketing teams don’t have the time to gather the deep knowledge of their customers and end-markets that’s needed to really challenge their customers, uncover opportunity and spot risks. FirstRain already delivers the right intelligence to help solve this challenge, but with Performinator we make it so easy, and so well-tuned to your customer markets that each of your users are transformed (no phone booth required) into your company’s go-to experts on your most significant customers.
In fact, at Dreamforce next week, leaders from GE Capital and FirstRain will be discussing the new solution and how they are embracing the carrot. If you’re interested in attending the session and learning more about Performinator, you can do so here.
Superman may use his super powers to fly, but Performinator uses its powers to transform your sales and marketing teams!
Next week SLA (Special Library Association) is hosting their annual conference in Chicago and FirstRain will be in attendance. Daniela, our Director of Business Development, MLIS, a long time member of SLA and champion of information professionals in the Enterprise will be attending and is looking forward to catching up with many of you there!
In addition to learning more about new trends and how information professionals are ensuring that they are “’future ready’ by exchanging ideas and connecting with thousands of fellow information professionals“, Daniela will be looking to meet up with information professionals who are currently working or are trying to get involved in Enterprise Social Business projects incorporating social enterprise software like Salesforce.com/Chatter, Yammer, SharePoint, Jive, IBM Connections, Tibco, Cisco Webex Social and others.The role of the information professional is often an important one in these enterprise projects, and Daniela (who works directly with these vendors as FirstRain partners, and with the enterprise customers deploying these solutions) would like to see more information professionals involved and driving these projects.
SLA2012 is located at the McCormick Place in Chicago, Illinois from July 15th-July 18, 2012. For more information on SLA2012 please visit their website. If you are interested in touching base with Daniela please send her an email firstname.lastname@example.org or via twitter @danielabarbosa.