One challenge of being an information solution that’s been designed from the ground-up to be easily used by business professionals who are not professional researchers, is the mistaken assumption that corporate libraries wouldn’t be interested in FirstRain.
So it’s always gratifying, then, when yet another customer comes along that helps us dispel this myth. We’re very happy to announce today that leading international commercial law firm, Bird & Bird, has selected FirstRain. And once again, it’s Bird & Bird’s Library and Information Services team that selected FirstRain as the solution to provide business monitoring to their organization, and assist with the dissemination of that intelligence across the firm.
Bird & Bird has integrated FirstRain into both their ad hoc research process, and is used to provide ongoing updates to their firm’s fee earners. FirstRain was selected, as Cecilia Cheung, Head of Library at Bird & Bird noted “In order to to give Bird & Bird Fee Earners competitive advantage …”.
We know that many info pros love FirstRain because of our unique and patented Business Web Graph(TM). Better than a conventional, linear taxonomy, FirstRain’s Business Web Graph takes traditionally hierarchical concepts such as sectors, industries and companies, and then creates live interconnections between them using our unique Business Lines and Dynamic Topics. The result is a dynamic graph of linked Business Web concepts we apply to all of our content–and continuously update based on the living Web. It’s the industry’s best collection of business topics, and is one of the many reasons FirstRain is the market leader in filtering out the noise of the consumer Web and delivering your users only highly relevant Business Web content.
We’re very excited to be working with the Library at Bird & Bird, and can’t wait for the next myth-busting customer to come along!
By the way, for those of you who will be at next week’s Special Libraries Association 2011 Conference in Philadelphia, stop by and see us at Booth 540! We’ll be giving away an iPad every day, hosting Beer & Cheesesteak cocktail parties, and our own Nima Niakan will be leading a session on developing effective Sales & Marketing triggers. Hope to see you there!
I’ve mentioned before what an exciting time it is to be a part of FirstRain. We’re building momentum every day as our fantastic sales team helps more and more customers in Marketing and Sales roles use FirstRain to monitor and act on the critical events that impact their business, industry and competitors.
But for an increasing number of professionals, the real need is efficiently getting high-quality, Business Web content out to the rest of their organization. This was the challenge we helped solve with Mark Heindselman, Manager Knowledge Network & Info Services at Emerson Process Management. As Mark described,
“We were looking for a better solution to find business relevant content from the web and found FirstRain to be superior to others in this space at delivering highly relevant content. FirstRain allows us to automate the collection of business content and distribute it across the company. We can now put in our users email box or RSS reader the web based news they are looking for and no more. The FirstRain Support team has been very responsive to our requests in setting up and rolling out our service.”
It’s always gratifying when you hear how you’re helping real-world users solve real-world business challenges, and we look forward to solving those challenges for many more!