We are proud to announce that FirstRain has won this year’s Bronze Stevie Award for Most Innovative Company of the Year in the US and Canada! Stevie Award winners were selected by more than 250 executives worldwide who participated in the judging process from May through early August.
The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide—public and private, for-profit and non-profit, large and small—are eligible to submit nominations. The 2014 IBAs received entries from more than 60 nations and territories.
We’re so happy that the world is recognizing the value FirstRain brings to our customers, as we help them drive more revenue by truly understanding what’s affecting the customers and markets they care about most. We’re constantly striving to bring the best and most advanced experience to our users, so this recognition from the Stevie Awards is a wonderful validation of the value we bring to our customers.
“Customers and employees only want engagement aligned with self interest. Relevancy of information is required for customers and employees to respond. Real-time interactions quickly evolve into noise. Signal to noise ratios must be improved as garbage in will lead to massive garbage out. In some cases, customers don’t want engagement. They just want the experience.““Can Data Science Save the US Economy?” Saroj Kar, takes a slightly different take on the importance of Big Data by focusing in on the data scientists:
“In recent months in the U.S. alone, large organizations, from staffing companies to universities, have seen a growing interest in a new professional class around data. A curious mix of business expertise, analysis and information technology, this new title is underway in various vertical markets such as energy, commerce, healthcare and financial services. And if experts are right, this is just the beginning.”I found this article because it mentioned our CEO Penny Herscher’s recent TEDx talk on how “Coding is the New Literacy “. It not only highlights what we see in the marketplace as a real need for business skills but how FirstRain delivers (in doing the ’heavy-lifting’ of data analysis for business users) such value to our customers—of course we have a team full of data scientists ourselves! Have you seen more articles on the subject that we should highlight? Tweet them to me @danielabarbosa Image| Flickr| adopted raebrune
Although Chris said that the descriptions of the different groups were not representative of all business units that can take advantage of the ‘Social Cocktail’, there are two specifically that were not on the graphic that I think are very important because they are direct revenue producing groups that our FirstRain solutions target. The business needs of Major Account or Global Sales, for example, are just quite different than those of a PR Manager. Take, for example, use cases we are seeing with Enterprise Sales Account Managers who are using FirstRain with FirstTweets. As I have written before, typical coverage for territory and market coverage may require: