FirstRain COO, YY Lee, is giving a speech at Thomson Reuter’s Data Science Meetup “Rubber Meets the Road: What’s hard about deriving real meaning from data” tonight in San Francisco.
In her presentation, YY will share her expertise on deriving business developments, implicit relationships, and “meaningful insight” from vast swaths of online and social content across the global web. She will share FirstRain’s experience in addressing the following data science problems to deliver deeply personalized information experience to business professionals:
Ritu Parihar (with inputs from Neha Dahiya)
This year I had the opportunity to attend one of the tech world’s most prestigious conference celebrating women in computing, the Grace Hopper Conference (GHC), organized by Anita Borg Institute (ABI). FirstRain has a deep connection with ABI and I am glad I got an opportunity to attend GHC this year in Bangalore, India.
Our FirstRain CEO, Penny Herscher recently stepped down from the ABI board but continues to be actively engaged- in the spring she was the Master of Ceremonies at the annual Women of Vision awards and also moderated a panel on Male Allies at the 2014 GHC conference in Phoenix, US. Our Managing Director of our India operations, Aparna Gupta is also very involved in ABI as part of the India Council and has been a part of the Advisory committee and panels over the years. With our leadership team, committed to diversity and ABI’s primary aim to recruit, retain, and advance women in technology, participating in the conference is a great opportunity to further this important cause.
During my two days at conference, I had the opportunity to meet many women professionals and exchange views on various topics like technical acumen, team work, work life balance etc. The beauty of the conference is the fact that it creates a platform for collaborative proposals, wherein women connect and share knowledge and expertise for the benefit of others, which is truly inspiring.
I would like to segregate my overall experience of conference in two parts:
i) Technical Learning
ii) Motivational Boost
The most impressive talk that I attended was:
1) Analytic Footprint’s- The session was around Big Data analytics and the key take away are:
a) How to manage data
b) selecting right kind of data
c) know when your sample size is sufficient
d) good data science
e) good technology
f) social media data can also be used for critical analysis
2) Another great session was on “Machines that learn to make difference”
Some live projects like Electronic Toll collection that aims to eliminate the delay on toll roads by collecting tolls electronically, Parking fee collection based on number plate recognition, parking space management were discussed.
3) A Poster session where engineers represented their creative innovation in their company:
• Generic server failure analysis Tool that gives frequent reason of server failure by filtering, gathering and analysis of logs
• Framework that provides visual help for installing/configuring new software
• Sentiment analysis –to analyze problem like downfall in Credit card users
1) We attended some sessions around career development topics like Discover and Build your strengths, The Career Guidance and Think Different – See Abilities where Deepa Narasimhan (President EMC) and Sushmeetha B.Bubna (Director of ASCENT Networks Pvt Ltd) shared their real life stories about how they conquered obstacles and battled social stigma due to their physical disabilities but they explored technology, tweaked them as per their requirements and made themselves to be at par with their non-disabled counterpart.
2) “Idea to Execution”- This was my favorite session. The key points I learnt are: Believe in your ideas, feedback from critics, how to influence-be simple and memorable, use right engineering approach, do not over-engineer, do personal branding, networking, collect enough data for your work etc.
Attending the conference allowed me to connect with prominent leaders in the technology field and get a better understanding of their research while sharing ideas with them. The conference really instilled a sense of togetherness among attendees, as we were able to connect with one another and share similar struggles that we go through on a regular basis.
I feel that the Grace Hopper Conference is THE platform for women in tech as it aims to empower everyone with equal opportunities and unending inspiration, by bringing together a community that is life-changing. I hope to volunteer and be a more active part of planning this conference next year!
Ritu: is a Software Engineers in Tools Engineering. In a very short span, she has proved to be a key member of the Tools Development team and was awarded the “Rising star” award recently. An enthusiast engineer, she works to develop Highly Available applications. She is an expert in developing the middleware systems used in the global enterprises…
Neha: is a Software Engineer in Content Engineering and works with the Data Science group. She works on cutting edge problems and new Analytics ideas and is responsible for building a framework to rapidly prototype them. She also works on providing quick solutions to content operation to increase their work efficiency.
This post was written by YY Lee, FirstRain COO.
I appreciate FirstRain’s own Penny Herscher(@pennyherscher) for putting herself out there to moderate the Male Allies Panel, despite the concerns going-in about how to constructively include that perspective. The fiery reaction to that session raised the level of engagement around deep-seated systemic equity issues in our industry in a way that would not have been achieved otherwise. And in Penny’s usual way — she engaged those issues head-on, in direct personal and online exchanges with the men & women, leadership & grassroots members of the community.
Satya Nadella’s wrong-headed comment the next morning (as he has acknowledged), underscored the complacency and problems around gender-equity issues, even among the thoughtful and well-intentioned. This forced the realization that this is not an simply an issue of perception, interpretation or over-reaction. But will require a real introspection and major change — even from colleagues and leaders who are confident they are already totally on-board and acting as allies for equity.
This was the near-perfect opportunity, timing and forum to examine the truth. It is remarkable that even given the charged emotions around this, the discussion started relatively politely, and besides excessive piling on, it remained safe — this in stark contrast to the ugly violent targeting has been simultaneously unfolding around GamerGate. Which only further highlights the reality of the technology industry’s toxic differences in how men and women are treated.
It is too bad that before Nadella’s KarmaGate comment, he stated one of my favorite quotes of the whole conference —summing up why I’ve loved doing this work, nearly every day for over two decades:
“[We work with] the most malleable of our resources, software… That’s the rich canvas that we get to shape… paint…” -Satya Nadella
He nailed it. He put his finger on that the one thing that probably links all the men and women in that event. This is a deep-thinker who understands the heart of matters, which is what made his later comment so doubly surprising and disheartening.
I am encouraged to see the after-effects like Alan Eustace trying to do things differently. And honest conversations with ABI executives about their awareness and struggle with the impossible balance of growing their reach and impact while containing the inevitable, unintended side effect of corporate co-opting.
To all of you “good guys who do care” — Satya, Alan, Mike Schroepfer, Blake Irving, Tayloe Stansbury — less patronizing talk is nice, listening is refreshing, but which of you and your companies is going to commit to results?
==> Here my question to all the “good guys” out there as well as my fellow female leaders: Who is going to set and deliver specific targets for ratios of women and minorities that reflect the real population — in technical leadership by a specific date… 2016? 2017? Who is going to hack their orgs & companies to solve this problem, rather than running feel-good, look-good “programs”?
The Grace Hopper Celebration is an inspiring, important and high-quality gathering in an industry that is littered with mediocre PR-flogging events.
“The Asian community owes a lot to the black community. They opened a lot of doors for us [in the fight for equality].” -Barb Gee
I’m not going to end this post with some rah-rah “just go get ’em girls!” trope. Because the women technologists are already out there — delivering effort, innovation and results at 120% while receiving 70%… 80%… (to be wildly optimistic) of the recognition and reward.
I will share just one final favorite conference quote, which is how this gathering makes me feel every time I attend:
“… at #GHC14… Just not enough space to desc. Wow. Much women. So much brain” -@michelesligerIt is our industry and companies that need to be fixed, not the women in it. I have to believe it is becoming increasingly obvious to our leaders, managers and co-workers that under-valuing this incredibly intellectual resource is idiotic, bad business, and just plain wrong.
- YY Lee (@thisisyy), COO of FirstRain
Our headquarters has an open floor layout with no executive offices, so you will often see our CEO Penny Herscher sitting at a different desk depending on who and what she is working on. However this weekend the New York Times ‘Corner Office’ was reserved for her!
Each week, New York Times journalist Adam Bryant talks with top executives about the challenges of leading and managing in his Sunday column “The Corner Office”. This week his column highlighted some of Penny’s core leadership principles. The interview covers the reality of being a first time CEO, what good mentors bring to the table, how to hire, and even how parenting skills are transferrable to being a CEO. And yes, in case you were wondering, Penny’s drive is an unmatched source of energy for all of us at FirstRain!
Click to read the full New York Time Corner Office column Penny Herscher of FirstRain: What Parents Can Teach a CEO.
This post was written by Fjorela Dardha our Marketing intern from Bolzano Italy through the M31USA, internship placement program:
I am Fjorela, a student of Masters of Entrepreneurship and Innovation at the Free University of Bolzano in Italy. As part of a project funded by the European Social Fund, I was given the unique opportunity to visit Silicon Valley for six weeks in order to get an insight into ways of doing business in the world leading hub for high-tech innovation.
In particular, I had the chance to do a month-long internship in the Marketing department at FirstRain. From the very beginning, I was warmly accommodated and walked through the team’s overall responsibilities and upcoming projects. What really impressed me was how much people cared to make sure my experience in this start-up would be as beneficial as possible. They involved me in different meetings and group activities and were always asking about what I was doing in Italy, curious to hear about my impressions on the differences between European and American culture.
FirstRain is characterized by a very flat organizational structure and the team appears to be enthusiastically committed to a common goal while making the working environment a great and fun place to be in. I felt that particular attention was given to diversity, which is seen as a valuable component and is reflected in the team composition. I was unexpectedly invited to celebrate the end of their financial quarter, which offered me the unique opportunity to witness how much passion and love people can feel for what they are doing while still finding time to have fun among colleagues. During the party, I had the chance to eat and drink with the whole company, getting to meet people from all over the United States. I even got involved in a Sumo Wrestling match! “It’s an intern tradition” – they said…
Overall I consider this experience to have been extremely valuable and positive both from an educational and personal perspective. I had the opportunity to learn new tools such as Salesforce, which may turn out to be useful for my future career, and got an extensive picture of how start-ups work in the Bay Area. Moreover I was able to get some insights and real life examples of management in highly innovative environments as start-ups tend to be, where the decision making process is very quick and people have to constantly adapt to new circumstances. I consider myself very lucky for having been part of such a great and motivated team and for having had the occasion to create contacts and discover potential future career opportunities.
Yesterday, FirstRain CEO Penny Herscher was part of a panel discussion at the Ark Women Legal Forum in San Francisco. Speaking to a room of about 100 women, she and her co-panelists, Patricia Gillette, Partner, Orrick, Herrington & Sutcliffe LLP (moderator); Kathi Lutton, Partner, Fish and Richardson; and Pamela Fulmer, Partner, Novak Druce Connolly Bove + Quigg LLP discussed how women are helping other women by forming “stiletto networks”—all-female groups to support each other professionally in a more safe and unthreatening environment.
The panel agreed that the most effective aspect of stiletto networks is that they are truly helpful to the women involved. They’re not a place to vent or complain; women come up with a concrete action plan and challenge each other intellectually as they navigate being leaders in the male-dominated fields of both Law and Tech. As Kathi stated at one point, “We interact with the world differently, and that’s OK. And it’s good to have a network of people to think through it.”
As Penny highlighted, it’s precisely for this reason that FirstRain has made a concerted effort to have a diverse leadership team: when you assemble a group of people with differing opinions and experiences, you end up being much more creative as a group—and more effective. As stiletto networks grow and empower the women involved, everyone—including businesses—benefits.
All of the panel discussion really boiled down to one idea, whether it’s women helping women or women interacting with men. Patricia said it perfectly—that empowering women is “about relationships—baby steps, and building relationships. It’s not going to happen overnight. You have to be in it for the long haul.”
We’re excited to announce that Penny has been invited to speak at the Ark Group Women Legal Forum on Wednesday, Feb. 5. The Women Legal Forum is advancing the increasingly important dialogue on gender diversity in the legal profession, while illustrating the business imperative for the retention and succession of female leadership.
Penny will take part in a panel discussion around the themes of the book Stiletto Network: Inside the Women’s Power Circles That Are Changing the Face of Business. The panel will focus on shedding light and sharing insight on models used in business that the legal profession can learn from and adopt.
For more information on the Ark Group Women Legal Forum and to see a complete list of speakers, please visit http://usa.ark-group.com/events-details.aspx?eid=142.
Penny shared her insights into the changing relationships between CMOs and CIOs on The Economist‘s marketing blog, Lean Back. The post looks at how CMOs need CIOs more than ever as the marketing budget grows.
She writes, “Regardless of how much injustice CIOs feel, the success of their companies is increasingly reliant on their teams learning to align with CMO teams whose priorities—and very nature—are incredibly different from their own.”