We’re excited to announce that Penny has been invited to speak at the Ark Group Women Legal Forum on Wednesday, Feb. 5. The Women Legal Forum is advancing the increasingly important dialogue on gender diversity in the legal profession, while illustrating the business imperative for the retention and succession of female leadership. Penny will take [...]
Congratulations to Kathy from CH2M Hill, the winner of a brand-new Fitbit Force! Kathy won her Fitbit by attending our January 22 webinar, How Personalized Business Analytics Transform Your Business. Didn’t get a chance to attend the webinar? Don’t worry; we have another one coming up on Feb. 13. Stay tuned for details and the registration link.
Customers want to be heard, and equally as important, understood.— Shep Hyken (@Hyken) January 23, 2014 As a salesperson, you’re constantly told that you need to listen to what your customer needs instead of just talking at them and drowning them out. That’s definitely true—how are you supposed to be an effective salesperson if you [...]
D&B’s Business Information Products Now Powered by FirstRain’s Advanced Analytics; Customers in Any Market Can Immediately Maximize Sales Opportunities SHORT HILLS, N.J. & SAN MATEO, Calif.–(BUSINESS WIRE)– D&B (NYSE:DNB), the world’s leading source of commercial information and insight on businesses, and FirstRain, a leading provider of customer insights for the enterprise, today announced a partnership to deliver a [...]
Penny shared her insights into the changing relationships between CMOs and CIOs on The Economist‘s marketing blog, Lean Back. The post looks at how CMOs need CIOs more than ever as the marketing budget grows. She writes, “Regardless of how much injustice CIOs feel, the success of their companies is increasingly reliant on their teams learning [...]
We are pleased to announce that Penny has been chosen to emcee the Anita Borg Institute’s Women of Vision awards banquet. The banquet honors women who make significant contributions to technology, and one company that has demonstrated measurable results in attracting, retaining and advancing women in technical roles at all levels. The banquet is attended [...]
FirstRain is proud to announce that we have been named a Bronze winner for the Best In Biz Awards Enterprise Product of the Year–Software! Of the 12 total gold/silver/bronze winners in this category, FirstRain was the only winner in the CRM/customer intelligence space. “We’re honored that FirstRain has been recognized by top industry journalists and analysts as [...]