Congratulations to Stephane from Coherent, the winner of an AppleTV! Stephane learned how his sales team can increase sales productivity and drive revenue with access to relevant, personal insights just when they need them—using FirstRain. Didn’t get a chance to attend the webinar? Check our events page to register for a future session.
CRM has become an integral part of any salesperson’s workflow, but buying and implementing a CRM system is a big investment for any company. Companies need to make sure they get the best ROI they can—and the value CRM systems bring is not only from engaging users but also by providing them with critical information [...]
CMOs definitely need to understand how to interpret data, because “data science is all about predicting the future,” as Computerworld Executive Editor Julia King says. The responsibility of choosing and driving strategy based on where the market is headed lies with the CMO, but,if the CMO arms herself and her team with the right tools, she doesn’t [...]
Everyone wants to be as effective as possible at his job, and to be effective one needs to have deep knowledge of his or her business. Whether you’re a salesperson or a marketer, your job effectiveness most likely depends on how well you know your products, customers and markets. But people struggle with unearthing the [...]
FirstRain today released its third generation of mobile apps for iPhone, iPad and Android, and a brand new app for Windows 8 phones. The apps now include social sharing, analytics and configuration integrated within the Personal Business Analytics mobile experience. These new upgrades mean that users can continue to see developments deep in their customer’s [...]
Congratulations to Chris from Siemens, the winner of an AppleTV! Chris attended our webinar for strategic account managers, Develop More Strategic Relationships with Personal Business Analytics. Didn’t get a chance to attend the webinar? Check our events page to register for a future session.
The world is more social than ever—and selling is no exception. But as Salesforce.com points out, the conversation around social media has been focused on marketing instead of making the sale. However, salespeople can and should take advantage of social selling to drive more wins and increase revenue. But where to begin? The insights are [...]
Time is money, and salespeople often find themselves with too little of both. They are constantly trying to figure out how to become more efficient and shorten their sales cycle, in order to win more deals and meet (or exceed) their quota faster. It is a huge task, but there are a few ways you [...]
As mobile technology becomes ever more pervasive, enterprise sales managers have realized that having access to the right data, 24/7, no matter where they are, is an incredibly powerful tool for their sales teams. If it delivers the right business insights to the user, high-performing organizations can use mobility to increase deal size, decrease sales [...]
A colleague in sales sent me a blog post by Mike Troutman the other day called, “Hey Marketers, Don’t Forget Your Biggest Customer.” In it, Troutman says that sales teams feel forgotten by marketers—but, as the marketing communications person here at FirstRain, I know how much time we in marketing spend trying to push content [...]
In this day and age, where widespread distribution and globalization is a given for enterprises, just knowing who is selling in a particular geography isn’t enough. We see with our own customers in industries like manufacturing that a major shift is needd in how data are used to make decisions. In fact, as DISC Corp.’s [...]
Most company executives know they need to jump on the big data bandwagon. They understand that having access to big data analytics can help them raise sales productivity, and so they’ve sourced a solution to take advantage of gathering and indexing their internal data. Maybe they’re even enlightened enough to look outside of their own [...]
Shortening the sales cycle can lead to an improvement in sales productivity. The shorter your sales cycle is, the more prospects you will be able to reach. On the other hand, shortening the sales cycle can be a monumental task, which may have to begin with reassessing your entire sales strategy. 1. Define Your Sales [...]
In today’s hyper-growth, rapidly changing markets, companies diversify for many reasons. Maybe you are trying to expand into a new market, or have launched a new product. No matter what, you need to strike a balance between gaining net-new customers and expanding your footprint within current customers—and one of the most important things you need to have [...]
Many people about how to make a good first impression, but not as much about a second impression. Why even worry about a second impression, though? No matter what situation you happen to be in, forging a professional relationship is often a multi-step process. Whether you’re coming in for a second job interview, or making a [...]