The dawn of data-driven is here. Gone are the days of getting excited about backwards-looking analytics and reporting. Join us at INmarket on July 8th, in San Francisco to explore how data and AI are driving billions of dollars of revenue for B2B marketing and sales. Predictive intelligence will impact all industries, businesses, and our daily lives in ways we can only begin to imagine. Speakers include senior executives from Cisco, Forrester, LinkedIn, Salesforce.com, MongoDB, CSC, NetSuite, Lenovo and many more. The agenda will include topics such as:
- How data and predictive will become the central nervous system for all sales and marketing
- The CMO’s perspective on how to compete and win
- Winning the in-market customer: The sales leader’s perspective
- A guide to the universe of B2B intent data: What data is truly predictive?
- How to build a data-driven organization
- The past and future of B2B marketing technology