I love release days. Not only is there the excitement of announcing great, new product features, but there’s a real thrill each time I see yet another amazing, customer-focused accomplishment for FirstRain. However, release days are exciting for our customers too, since it’s a reassurance that we are working hard for you and your business needs. When I started at FirstRain (almost one year ago!), we had just announced the integration of our mobile platform for iPhone and Android devices. Since then I’ve seen the introduction of several new products, such as: the development of the iPad app, the introduction of the FirstRain ECI system, and more recently, the FirstTweets and visualization analytics integration. We’ve really come a long way in just under a year! Today, we at FirstRain have put out our July 2012 Product Release, and with it we are adding some great new updates and additions to many of the great new features we’ve developed in the past year. This month’s release is all personalization. We’ve updated our iPad app, improving the in-app monitor experience, taking an already great app and making it even more powerful and useful. So if you’re a FirstRain user who hasn’t yet downloaded FirstRain for iPad, now’s a great time to do so! We’ve also updated our iPhone and Android apps and added in some nice, new features throughout the product to better personalize and share your customer intelligence experience. This release focuses on taking what we already have that works well and making it even more personal. For all of you who are FirstRain customers, I encourage you to check out these new updates and, as always, please let us know what you think!