http://www.flickr.com/photos/80155873@N02/7181568367/in/photostream Next week, FirstRain COO YY Lee is traveling east to Boston for the 2012 Enterprise 2.0 Conference. Enterprise 2.0 is an annual conference & expo for social enterprise tools and technologies. The conference focuses on the importance of embracing new enterprise technologies, as they are developed, in order to maintain competitive advantage within your industry. It’s a subject of great interest of FirstRain and our customers, and we’re really happy to be participating in this great conference this year. The conference takes place from June 18th- June 21st, 2012, at the Hynes Convention Center. YY is a special guest this year, participating as a panelist on the “Innovation versus Integration” panel, which takes place on June 19th at 2:30pm in room 311. The panel, led by Oliver Marks, will discuss how new technologies are influencing the current role of HR and how they are directly changing companies’ innovation. Make sure to follow us on Twitter @firstrain for continuous updates on Enterprise 2.0. To learn more about the Enterprise 2.0 conference, visit http://www.e2conf.com/boston/.