Market Mine

FirstRain and The World of Digital Business Intelligence

How Actis is using FirstRain for emerging market intelligence

Here’s a great example of FirstRain helping a group of users in private equity. I was able to visit Stuart Jackson at Actis before Christmas last year – on a very snowy, cold day in London. One of those days when I am reminded why I left the UK to work in California.

We met at Stuart’s offices on the South Bank to discuss how his team has  been successful with FirstRain over the last year.

Actis is a London based private equity investor that invests exclusively in emerging markets like Asia, Africa and Latin America; it has US$4.7bn funds under management and over 100 investment professionals on the ground in nine offices worldwide.

The Actis investment teams already have very strong local and sector knowledge but, because of their broad emerging markets focus, the teams must also stay constantly abreast of global and regional trends and developments and good information can be hard to find in their regions.

Stuart is Global Knowledge and Information Manager at Actis. He set about solving this problem by partnering with us – his goal is to use our automated market monitoring to provide a richer intelligence service to his internal users around the world.

To do this, Stuart worked with us to set up personalized monitors for his investment professionals in regions such as Africa, Latin America and South Asia where his team has found reliable data sources can be difficult to uncover. He told me “we find the company intelligence we receive from FirstRain highly valuable to our day to day work. The timely delivery of interesting, in-depth articles enables us to constantly refine our investment research”.

Each Actis user has a personally configured monitor set up to provide daily alerts on the developments impacting companies of interest within the region. Delivered by email to each user’s PC or Blackberry, the FirstRain monitors provides relevant research and reading materials every day, saving time and helping to build up a detailed understanding of each region of interest.

I’m also delighted that Stuart’s experience with FirstRain is of a very high quality service provider. “I am pleased with the level of service I receive from FirstRain”, he told me, “and the client service ethos which is demonstrated by my FirstRain support team”.

That’s great for my team to hear – nice jobs guys!

Hedge fund case study

Many of our customers are hedge funds looking to both save time and get an intelligence advantage from the web. They are notoriously secret so we can rarely use their names – but even so they will talk with us and share how they use FirstRain.

Liz (her name has been changed at her request) is an investor relations associate at a hedge fund in Greenwich CT. This is a fund that has a long term horizon and applies private equity style investing to the public markets. She shared how she uses FirstRain with us. Her goal is to quickly and easily find intelligence which may be impacting her firm’s portfolio.

“One of my responsibilities it to generate a daily watch report for our research analysts. Each analyst has Bloomberg on their desk, and access to sell-side research, so they can easily screen for major news stories. My challenge is then to help them find the smaller local news stories that might be impacting our portfolio.

We have found that local news and blogs are helpful for our continuous understanding of industries like restaurants and retail – for example seeing a report like Burger King to close three local Plano TX franchises which might change an analyst’s model or outlook.”

In the past Liz would use Lexis Nexis but, while powerful for specific one-off research projects, it does not have the local news and blog coverage that she needs, and does not have an easy workflow to generate news reports for a set of companies every day.

Liz wanted to find a simple, efficient solution to tracking daily local news and blogs about her firm’s critical investments.

Her solution today is to use FirstRain to monitor about 50 names, looking for local stories to build her daily Watch Report from. She simply uploads the names from excel and turns on a daily email monitor setup for her filters.

She says “We found it very easy to import the tickers and generate a daily email which we use to create our Watch Report from. And FirstRain is a fraction of the cost of traditional content providers like Lexis Nexis, or financial platforms like Bloomberg. In the end it was a simple decision for us, based on ease of use and price”.