There is a helpful article for sales people in Selling Power this morning.
Titled “Are you selling problems or solutions” the article cites four things you can do with the news to improve the conversation with you customer.
Consider the sale as just the beginning – as a friend of mine used to say – there is no post sales – there is sales and more sales!
Look on the bright (aka solution) side of the news. – the Selling Power editors say FirstRain is an ideal option.
Turn features into benefits – yep – don’t speed and feed.
Smile more – an easy one on a sunny day.