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News and Events > Press Releases > 06-2007

PENNY HERSCHER HONORED WITH 2007 HIGHEST LEAF AWARD

Leader of Technology Firm Receives Award from Women's Venture Fund

Foster City, Calif., April 11, 2007 - FirstRain®, the leading provider of search-driven research applications for investment professionals, today announced that FirstRain president and CEO Penny Herscher has been named a winner of the Highest Leaf AwardTM, an annual award given by the Women's Venture Fund. The award acknowledges women with an entrepreneurial spirit and who have demonstrated significant ability leveraging resources and being models for others within their business

"Penny is a corporate and entrepreneurial executive for whom I have a great deal of respect," said Clare Hart, executive vice president of Dow Jones and president of Dow Jones Enterprise Media Group. "She drives companies and businesses to success and embodies what the award stands for-entrepreneurial spirit, smart resource allocation and decision-making, and giving back to the community."

"I am delighted to receive this prestigious award from the Women's Venture Fund. The organization's mission to help develop women into successful entrepreneurs is one that I embrace," said Penny Herscher, president and CEO of FirstRain. "As an active advocate of mentoring women in business, I support efforts to give women the same opportunities in business as men. It is an honor to be among business leaders of this caliber."

Other 2007 Highest Leaf Award Winners include:

  • Kay Booth, Senior Manager Director and Director of Global Equity Research, Bear, Stearns & Co. Inc.
  • Pam Codispotti, Senior VP and General Manager, Consumer Co-branded Partnerships, American Express
  • Tracey Edwards, Vice President-Island Metro Operations, Verizon Communications
  • Stacey M. Gray, Founder and Principal, Stacey M. Gray, PC
  • Adele Gulfo, Vice President Healthcare Innovation and Corporate Strategy, AstraZeneca Pharmaceuticals
  • Ileana de Dios Mu&ntild;iz, Owner Publisher, FAMA Publishing
  • Janet Scardino, EVP Marketing, Reuters

Highest Leaf Award winners were chosen from among several diverse nominations submitted to the Women's Venture Fund and evaluated by a national panel of judges comprised of distinguished business leaders from a broad range of industries including manufacturing, finance, and media. Nominations were evaluated based on the creative leveraging of resources to achieve the endeavor, the entrepreneurial spirit or vision in managing uncertainty, the measurability of outcomes and its impact, and the proactive commitment to growing and mentoring others.

To learn more about FirstRain, please visit the Web site at www.firstrain.com. For more details on the "Highest Leaf Award" and the Women's Venture Fund, visit www.womensventurefund.org.

About FirstRain
FirstRain provides a powerful information advantage to investment professionals. Through the use of search-based applications, FirstRain uncovers information that its customers wouldn't see otherwise that helps them see their investments in market context. Clients receive information tailored to their particular investment strategy and view of the market. As a result, FirstRain enables clients to ask better questions, generate ideas and identify trends to make better investment decisions faster. FirstRain is a privately held company headquartered in Foster City, Calif., with additional offices in New York, NY, and Gurgaon and Mumbai, India. Contact FirstRain at www.firstrain.com.

About the Women's Venture Fund, Inc.
The Women's Venture Fund. has grown since its founding in 1994 to become a non-profit leader in training, small business loans and mentoring for women growing small businesses. WVF's unique approach helps women entrepreneurs gain the tools, skills and confidence required to succeed. To date it has benefited the lives of more than 13,000 women. WVF founder and president, Maria Otero, was appointed in 2002 by Mayor Michael R. Bloomberg to New York City's Commission on Women's Issues. She also serves as a judge on several small business competitions including the 2006 Forbes Enterprise Awards, NYC Small Business Awards and Baruch's Entrepreneurial Competition. In May 2005, Ms. Otero was the Public Sector honoree at the Financial Women's Association's annual dinner. To learn more about Women's Venture Fund, visit their Web site: www.womensventurefund.org.

CONTACT:
Izumi Barker
FirstRain, Inc.
650-356-9076
ibarker@firstrain.com

Evonne Lum
Ogilvy Public Relations
415-677-2704
evonne.lum@ogilvypr.com