A rich mix of a company’s top customers, buyers and strategic priorities for market growth, presented with real-time visualization analytics.
A powerful, side-by-side comparison of the business developments impacting a company’s top competitors, influencers and partners, presented through the lens of their top strategic priorities.
Informing Market Strategy
As the Chief Marketing Officer for a blue-chip technology manufacturing firm, Adrian has developed a sophisticated go-to-market strategy addressing the company’s client base of multi-national corporations, each with a complex mix of business units and end-markets.
Insight for the Whole Team
To give her worldwide marketing staff a clearer picture of how their customer market strategies are being affected by daily competitive, regulatory and economic events, Adrian provides FirstRain Market Insights via their corporate collaboration portal.
Truly Know Your Clients
Using FirstRain, each member of the marketing team gets a real-time, easy-to-grasp view of each client’s target markets, competitors, facilities, labor issues, supply chain decisions—even their regulatory and political environments. They can even personalize it to their specific business lines.
Fast, Effective Response
The result: Adrian and her entire marketing team can develop more effective response strategies to changes in their clients’ individual markets, while still keeping an eye on the big picture.
Kevin, a Product Manager for a Fortune 500 telecom company, relies on FirstRain Market Insights for strategic research to keep his product line ahead of the competition.
Efficiently Track Metrics
Using FirstRain, Kevin’s marketing team provides him with regular reports of his product line’s main competitors, along with key metrics including sales volume, product features, communications, pricing and distribution channels.
Always Be Current
He doesn’t need to wait for reports; the competitive intelligence Kevin needs is available from FirstRain in a format that makes complex data easy to understand and is always current.
Staying Ahead of the Curve
The result: Kevin is able to craft new features for his product and develop a go-to-market strategy that will keep him on the cutting edge and ahead of the competition.
Global and Local Knowledge
Sarah, a VP of Marketing at a Fortune 500 industrial equipment firm, is one of over 1,000 staffers at her company who use FirstRain to keep up-to-date on changing market conditions for their company’s far-flung clients.
Discover New Opportunities
Today, while scanning daily FirstRain insights on her smartphone during her morning train commute, Sarah spots news of proposed legislation in the Asia-Pac region that will open up new areas for mining and oil exploration.
Drill Down and Focus In
Because the opportunity is limited to a specific region, Sarah uses FirstRain to identify which of her clients have mining and oil exploration divisions and then drills down to only those with offices in Asia.
Expand Your Business
The result: Armed with a targeted list of clients who may soon be in need of her company’s products, Sarah can lead her enterprise into an emerging market.