How big data analytics help drive
customer engagement
FirstRain supports your sales and marketing team with patented, semantic analytics algorithms representing years of research by mathematicians and technologists educated at Harvard, Stanford, Berkeley, IIT and Cambridge. On a daily basis, these algorithms extract meaning from millions of documents across the Web, filtering out only those relevant to a specific sales situation and then aggregating that knowledge into easy-to-understand graphical indicators, and prioritized by relevance to your business needs.
FirstRain analytics run on a sophisticated big data platform, infinitely scalable in its ability to find and organize only business-relevant data from the massive and ever-growing global Internet.
Understanding customer drivers by business line
FirstRain is unique in its ability to filter news and events down to your top customers' specific products or business lines.
How?
- Selling into GE Locomotives? You won't want to read a generic newsfeed on GE Aviation or GE Capital. And with FirstRain, you won't. Your team will only see what's relevant to the business of each of your sales reps or business units.
- Selling disk drives to Apple? You'll want to filter out stories of their iPad and iPhone devices, and with FirstRain, you can do just that. But you can filter in updates from all other disk drive vendors and buyers around the world. You may even learn about new buyers in unexpected markets (this happens to our customers all the time).
Using FirstRain, you'll even find important news in the most unexpected sources. When speaking to the technology press, a technology company may carefully protect its forecasts, but its facilities manager may divulge those same forecasts to an architectural magazine when describing the design for a new factory. When information matters to your sales and marketing team, wherever it is published, FirstRain finds and reports it.
The larger your customers, the more dynamic your marketplace and the more technically complex your products—the more you need FirstRain.
Our business line analytics are both unprecedented and unmatched. Contact us to
learn more.
We found information with FirstRain that we were simply not finding on the Web—maybe it was there, but it's so buried we just couldn't find it.
Kevin Chow,
Senior Director, Business Development,
Alder Biopharmaceuticals
We were looking for a better solution to find business relevant content from the Web and found FirstRain to
be superior to others in this space at delivering highly relevant content.
Mark Heindselman,
Manager, Knowledge Network & Info Services,
Emerson
Cloud computing provides easy integration, speed and reliability
FirstRain's leading-edge, cloud-based delivery platform delivers unprecedented computational power with zero disruption to your existing IT operations. And whether you're running a SaaS CRM such as Salesforce.com, a collaboration platform like SharePoint or a homegrown intranet platform, most customers can add the full power of FirstRain's big data analytics with a single line of code—and most can be fully deployed within days; no integration consultants required, no violation of your corporate security protocols.
And of course, future solution enhancements are always implemented via the cloud transparently to your IT organization, protecting you from any technology risk.
FirstRain integrates with your existing CRM, social platform and workflow
FirstRain integrates easily with your existing CRM, fitting quickly and seamlessly into your sales team's existing workflow.
Whether you're using a CRM such as Salesforce.com or social platforms such as SharePoint and Jive, most customers can add the full power of FirstRain analytics with a single line of code.
FirstRain is available on your phone, iPad or email. However you prefer to work, FirstRain fits in to provide just the information you need. No new accounts to create, logins to remember or websites to check. And whatever method you choose, FirstRain's data-visualization analytics and dashboards show you the big picture, instantly.
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